Omnichannel Marketing Communications Manager (Remote)

Merck Life Science; Glasgow; Remote; GBP 50,000 - 75,000; Full time

Job summary

A leading company in life sciences seeks an Omnichannel Marketing Communications Manager to drive marketing strategies across various platforms. The ideal candidate will have a strong B2B marketing background, particularly in pharmaceuticals, and a proven track record in executing successful omnichannel campaigns. This role allows for working remotely and requires excellent communication and analytical skills.

Benefits

Culture of inclusion and belonging

Opportunities for growth and development

Qualifications

• 7+ years of experience in B2B marketing, preferably in pharmaceuticals or biotechnology.
• Strong knowledge and proven track record of managing omnichannel campaigns.
• Willingness to travel globally (up to 15%).

Responsibilities

• Develop and execute an integrated marketing strategy across multiple platforms.
• Collaborate with internal teams to ensure alignment between marketing efforts and business goals.
• Utilize data analytics to measure and optimize campaigns.

Skills

Digital Marketing

Account-Based Marketing (ABM)

Search Engine Optimization (SEO)

Email Marketing

Customer Relationship Management (CRM)

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Salesforce Marketing Cloud

HubSpot

Job description

Omnichannel Marketing Communications Manager (Remote)

Join to apply for the Omnichannel Marketing Communications Manager (Remote) role at Merck Life Science

Omnichannel Marketing Communications Manager (Remote)

Join to apply for the Omnichannel Marketing Communications Manager (Remote) role at Merck Life Science

Work Your Magic with us!

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

You Role

We are seeking an Omnichannel Marketing Communications Manager for the Life Science Services (LSS) Commercial Excellence team. You will report to the Life Science Services Head of Marketing Communications.

The Omnichannel Marketing Manager will be responsible for developing and executing an integrated marketing strategy across multiple platforms (digital, print, events, and more) to effectively engage with key decision-makers in the sectors we operate. The role is crucial for driving both inbound and outbound marketing campaigns that align with the business objectives and customer journey. You have a passion for creating effective marketing communication strategies and campaigns to engage with the scientific community and drive business success.

This role can be based with UK or Germany.

Key Responsibilities

• Create and implement a cohesive omnichannel marketing plan that ensures a seamless customer experience across all touchpoints, including digital (email, social media, SEO/SEM), traditional (print ads, brochures), and events (trade shows, webinars)
• Collaborate with internal teams (sales, modality leads, and corporate communications) to ensure alignment between marketing efforts and business goals
• Design and execute targeted marketing campaigns that incorporate content, ABM (Account-Based Marketing), and lead nurturing tactics
• Utilize data analytics to measure and optimize campaigns, adjusting strategies to increase effectiveness and ROI.
• Lead efforts on digital platforms, including website management, social media strategy, email marketing, and SEO to improve visibility and engagement
• Ensure alignment between digital and offline campaigns to maintain a consistent brand message
• Work closely with internal and external content creators to develop messaging tailored for different channels and customer personas
• Ensure content is informative, compliant with industry standards, and resonates with the target audience
• Leverage CRM and marketing automation tools (Salesforce Marketing Cloud) to collect and analyze customer data, building a deep understanding of buyer personas and behavior
• Segment the customer base to deliver personalized, relevant messages through the appropriate channels
• Manage the marketing presence at key industry events such as trade shows, conferences, and webinars to generate leads and brand exposure
• E2E Plan and promote event-driven campaigns that integrate with overall marketing objectives
• Measure the effectiveness of marketing efforts across channels using KPIs such as customer acquisition cost, engagement rates, and conversion rates
• Provide regular performance reports to leadership, using data to refine strategies and ensure ongoing improvement
• Collaborate with branding, media, and creative agencies
  
  

Who You Are

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field
• 7+ years of experience in B2B marketing, preferably within the pharmaceutical, biotechnology, or CDMO sectors with proven track record in customer activation, communication, and/or change management
• Strong knowledge of digital marketing, ABM, SEO/SEM, email marketing, and CRM tools (e.g., Salesforce, HubSpot)
• Proven track record of managing omnichannel campaigns with a focus on driving revenue and customer engagement
• Willingness to travel globally (up to 15%)
  
  

Preferred Qualifications

• CDMO experience preferred
• Excellent communication, Strong problem-solving mindset and project management skills
• Data-driven mindset with experience in using analytics to optimize campaigns
• Excellent stakeholder management & influencing capabilities
• Proactive mindset and change agent attitude as well as a collaborative spirit and strong team orientation
• Structured working mode and ability to handle competing priorities
• Self-motivated, independent learner, passionate about marketing communications and able to work autonomously
  
  

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations

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