Omnichannel Engagement Manager

Ipsen; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Ipsen Ltd is seeking a Customer Engagement Manager in London, hybrid working pattern. You will lead omnichannel customer engagement with healthcare professionals, shaping digital channels, content and data-driven strategies to improve patient experiences.

You will collaborate across brand, medical and cross-functional teams, delivering end-to-end digital campaigns, governance of content, and insights-driven optimisations.

Qualifications

• Experience in digital marketing and omnichannel customer engagement.
• Pharmaceutical or healthcare sector experience.
• Knowledge of UK & Ireland pharma environment and compliance.
• Experience designing digital content, campaigns and customer journeys.
• Ability to work with digital analytics and engagement data.
• Strong project management and delivery skills.
• Collaborative and able to build cross-team relationships.
• Customer-focused mindset and curiosity.

Responsibilities

• Develop and deliver omnichannel plans and customer journeys that drive meaningful engagement.
• Lead end-to-end delivery of digital campaigns, from planning and content deployment through to measurement and optimisation.
• Partner with colleagues across the business, including brand and medical teams, to ensure omnichannel activities are integrated, aligned and delivering value.
• Support the development and governance of digital content, working with internal stakeholders and external agencies to create, adapt, approve and maintain compliant materials.
• Use data and insights to improve performance, translating engagement metrics into practical recommendations.
• Help shape our digital capabilities, sharing best practice, identifying opportunities and championing innovation.
• Lead digital projects and transformation initiatives, including pilots, new capability implementations and global project rollouts.

Skills

Digital marketing

Omnichannel

Customer engagement

Pharma industry

Digital analytics

Project management

Stakeholder collaboration

Tools

Veeva Vault

Veeva CRM

Job description

Ipsen Ltd is seeking a Customer Engagement Manager in London, hybrid working pattern. You will lead omnichannel customer engagement with healthcare professionals, shaping digital channels, content and data-driven strategies to improve patient experiences.

You will collaborate across brand, medical and cross-functional teams, delivering end-to-end digital campaigns, governance of content, and insights-driven optimisations.