News and Content Manager (Corporate & Student)

University of Bristol; United Kingdom; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

A leading higher education institution in the UK is seeking a News and Content Manager. The role focuses on digital-first content and media engagement, building the institution's reputation and enhancing strategic communications. Ideal candidates will have media campaign experience, strong digital skills, and the ability to influence stakeholders. This full-time role includes hybrid working, typically requiring in-office attendance on Wednesdays and Thursdays.

Qualifications

• Extensive experience in media campaigns across various platforms.
• Proficiency with digital tools and platforms.
• Excellent communication and content creation abilities.
• Excellent communication skills and ability to engage stakeholders at all levels.

Responsibilities

• Lead media planning and identify stories to promote the brand.
• Embed digital channels into campaign strategies.
• Create high-quality content across communication channels.
• Create and manage high-quality content across channels, working with suppliers and partners on copywriting, editing, and timely responses to emerging stories and opportunities.
• Advise on media and reputation management, supporting colleagues with media engagement, ensuring brand consistency, and monitoring channels for potential risks.
• Build strong relationships with internal stakeholders and external media at local, national, and international levels to support strategic communications and enhance the University’s reputation.

Skills

Media campaign delivery

Story-pitching skills

Digital expertise

Stakeholder engagement

Communication skills

Project management

On-call rota awareness

Tools

Adobe

Microsoft 365

Asana

Job description

Overview

We are seeking a News and Content Manager (Student and Corporate). This role plays a key part in shaping and delivering the University’s communications, with a strong focus on digital-first content and media engagement. Working closely with colleagues across the institution, the News and Content Manager helps to tell the University’s story in a way that builds reputation, engages audiences, and supports strategic priorities.

The post holder will be part of a team of communications and digital specialists, guiding and advising more junior team members and leading on a collaborative approach to content creation, ensuring consistency across channels. With a strong understanding of the media landscape and data-driven communications, the role is central to enhancing the University's visibility, influence, and impact.

Responsibilities

• Lead proactive communications and media planning, identifying compelling stories and setting narratives that promote the University’s brand, using strong project management and cost-effective delivery methods.
• Embed digital channels into all campaign strategies, ensuring social media and online platforms are central to both proactive and responsive communications.
• Use data-driven insights to inform campaign planning, target key audiences, measure impact, and continuously improve communications through evaluation and feedback.
• Create and manage high-quality content across channels, working with suppliers and partners on copywriting, editing, and timely responses to emerging stories and opportunities.
• Advise on media and reputation management, supporting colleagues with media engagement, ensuring brand consistency, and monitoring channels for potential risks.
• Build strong relationships with internal stakeholders and external media at local, national, and international levels to support strategic communications and enhance the University’s reputation.

You should apply if

• Extensive experience delivering successful media campaigns across traditional and digital platforms, including strong story-pitching skills and a solid understanding of media operations (local, national and international).
• Strong digital expertise, with experience developing digital presence, knowledge of emerging trends, and proficiency with tools like Adobe, Microsoft 365, and project management platforms (e.g. Asana).
• Proven ability to use data and insights to inform media strategy, measure impact, and drive continuous improvement.
• Excellent communication and content creation skills, including writing, editing, filming, and tailoring messaging for different audiences, platforms, and purposes.
• Strong interpersonal and stakeholder engagement skills, with the ability to influence, negotiate, and build relationships at all levels, both internally and externally.
• Highly organised and self-motivated, able to manage multiple complex projects, work under pressure, and take initiative with minimal supervision.
• Ability and willingness to be part of the Media team’s out-of-hours on-call rota, so that the University can provide 24/7 media cover.

Additional information

• For informal enquiries, contact Philippa Walker - [e-mail].
• Work pattern: Monday - Friday, 35 hours per week. Hybrid working arrangement – Typically Wednesdays and Thursdays on site as a minimum.
• Grade: J
• School/Unit: Strategic Communications & Marketing
• Advert close: 23:59 UK time on Sunday, 14th September.
• Interviews: anticipated to take place week commencing Thursday, 25th September.

This advert is part of an inclusive statement: The University of Bristol aims to be a place where everyone can thrive and reach their full potential. We encourage applications from people of colour, LGBT+ and disabled people to enhance diversity and excellence.

Role details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Higher Education

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