Head of Marketing & Campaign Management

University-of-Winchester; Winchester; Ibrido; GBP 39.000 - 46.000; Part-time

Vantaggi offerti da questo lavoro

Beautiful campus and working env.

Hybrid working possibilities for many

Benefits and discount schemes

Learning and Development opportunities

Health and wellbeing provision, on‑sit

Competitive salary framework with annu

Defined contribution pension scheme

Generous holiday entitlements

Descrizione del lavoro

The University of Winchester invites applications for the role of Head of Marketing & Campaign Management, a fixed-term maternity cover in the Marketing, Communications & Engagement department. You will lead targeted recruitment campaigns, manage CRM journeys and build brand visibility to attract students for foundation, undergraduate and postgraduate courses.

Ideal candidates are strategic, results-driven, and capable of leading a multi-disciplinary team, with experience in higher education or

Competenze

• Experience leading Marketing & Campaign Management in higher education or people-focused sectors.
• Extensive experience in audience segmentation and strategic marketing planning.

Mansioni

• Lead the Marketing & Campaign Management Team within the Marketing, Communications & Engagement department.
• Deliver targeted, effective, and creative marketing student recruitment campaigns.
• Build brand visibility locally, nationally and globally through recruitment content and communications.
• Oversee CRM journeys to generate leads and growth in enrolments.
• Line manage a team including content marketing, digital marketing and graphic design.

Descrizione del lavoro

Applications close at midnight on the date stated below, late applications will not be accepted.

Job details

Job reference 3293 Date posted 04/11/2026 Application closing date 18/11/2026 Salary £48,337 to £57,666 per annum, pro rata (actual salary – £38,669 to £46,132) Package Part time, 29.6 hours per week Contractual hours Blank Basis Blank Job category/type Professional Services (Administration, Technical) Attachments Information sheet - UoW Group - 2026.pdf CER-M10- JD.pdf

MCE-M10 - Head of Marketing & Campaign Management

Fixed Term Maternity Cover until January 2028

The University of Winchester is seeking to appoint an experienced marketing and customer relations professional to lead the Marketing & Campaign Management Team in this pivotal role within the Marketing, Communications & Engagement department.

As part of a successful team with a strong track record, you will take the lead on delivering targeted, effective, and creative marketing student recruitment campaigns as part of a content-led approach to recruitment and customer relationship management. You will lead our work to build our brand visibility in existing and new markets, building personalised and meaningful marketing communications activities around the subjects we offer.

You will be a strategic and results-driven thinker, passionate planner and inspiring team leader with substantial experience overseeing marketing communications in higher education or other people-focused sectors. You will have extensive experience in audience segmentation and strategic marketing and planning, and in delivering effective customer relationship management journeys that generate leads and growth in enrolments (or equivalent if you come from a different sector).

This is a highly varied role with an exciting combination of strategic input and day-to-day delivery of activities. Key goals include raising the profile and reputation of the University locally, nationally, and globally (through recruitment content, campaign management and leading customer relationship management journeys), increasing levels of engagement amongst prospective students and their influencers as well as generating detailed engagement plans for lead acquisition and applicant nurturing across our foundation, undergraduate and postgraduate courses.

You will line manage a team incorporating content marketing, digital marketing and graphic design as well as being the strategic lead for the University’s recruitment-facing CRM system.

By harnessing the potential of our creative and media buying agencies, the post will also build and maintain brand strength by effectively telling ‘the Winchester story’ to support recruitment activities and overseeing prospect and applicant stakeholder relationship management in conjunction with senior leaders within the department.

We are looking for an ambitious self-starter with a passion for creating innovative and outcome-orientated campaigns to help drive change and craft a high performing team.

As a University group we believe our offer is compelling. This includes:

• Beautiful campus and working environment
• Hybrid working possibilities for many roles
• Broad range of benefits and discount schemes
• Learning and Development opportunities
• Health and wellbeing provision, including on site gym
• Competitive salary framework, including annual increments
• Defined contribution pension scheme
• Generous holiday entitlements

Employer

• Internal applicants: your employer will remain unchanged
• External applications: University of Winchester Services Ltd

Interview Date: 3 December 2026

To educate, to advance knowledge and to serve the common good.