New Homes Sales Consultant – Target‑Driven & Customer‑Focused

Cala Group Limited; Aberdeen City; On-site; GBP 26,000 - 40,000; Full time

Benefits offered by this job

34 days holiday

Private healthcare

Salary sacrifice pension: 5% employee,

10% employer contribution

ULEV car scheme

Employee Assistance Programme

Retail discounts

Job summary

The Cala Group is a major UK housebuilder delivering desirable new homes across Scotland and other regions. We offer a comprehensive benefits package and a customer‑facing, target‑driven Sales Consultant role that supports growth targets and strong brand experiences at key development sites.

You will manage the sales journey from enquiry to completion, present options clearly, negotiate within parameters, maintain CRM records, and collaborate with internal teams to ensure an excellent customer

Qualifications

• Experience in a branded, target‑driven sales environment.
• Strong understanding of the end‑to‑end sales process.
• Confident use of CRM systems and Microsoft Office.
• Knowledge of legislation and compliance requirements (e.g. Consumer Code, GDPR, AML).
• Excellent negotiation, influencing and communication skills.
• Highly organised, with strong attention to detail and ability to work under pressure.
• Ability to work independently and collaboratively.
• Proven track record of achieving sales targets and high customer satisfaction.
• Full UK Driving Licence and access to a car.
• Knowledge of mortgage products and affordability.
• Experience of using Salesforce.

Responsibilities

• Achieve sales targets in line with quarterly development and regional objectives.
• Manage a personal sales pipeline, identifying opportunities and risks and escalating as required.
• Act as the main point of contact for customers throughout the home‑buying journey.
• Present house types, specifications, options and incentives clearly and accurately.
• Negotiate prices and incentives within agreed parameters.
• Maintain accurate and timely CRM records from initial enquiry through to completion.
• Progress sales through exchange and completion, liaising with solicitors, IFAs, estate agents and surveyors.
• Deliver a consistently high standard of customer service and achieve strong customer feedback scores.
• Promote the Cala brand, including site, regional and group strategy.
• Understand and manage Part Exchange and relevant Government or internal incentives.
• Interpret plans and technical drawings and deliver effective home demonstrations.
• Build strong working relationships with site teams and support smooth customer handovers.
• Work closely with Marketing to understand campaigns, trends and target markets.
• Complete required sales, site and market reports accurately and compliantly.
• Support the training and development of new sales team members.
• Maintain show homes, sales areas and stock plots to Cala presentation standards

Skills

Branded sales experience

End-to-end sales process

Negotiation

Communication

Organization

Independent & collaborative

Driving licence

Mortgage products knowledge

CRM familiarity

Tools

Salesforce

CRM systems

Microsoft Office

Job description

The Cala Group is a major UK housebuilder delivering desirable new homes across Scotland and other regions. We offer a comprehensive benefits package and a customer‑facing, target‑driven Sales Consultant role that supports growth targets and strong brand experiences at key development sites.

You will manage the sales journey from enquiry to completion, present options clearly, negotiate within parameters, maintain CRM records, and collaborate with internal teams to ensure an excellent customer