New Club Opening Lead: Drive Growth, Service & Ops

Frasers Group; Birmingham; On-site; GBP 24,000 - 32,000; Full time

Benefits offered by this job

Frasers Group discount

Everlast Gym membership

Recognition program (monthly)

Funding for qualifications (L3 & L5)

PT sessions & group training

Ambition & progression culture

Job summary

Frasers Group, Birmingham, is seeking an Assistant Manager for a New Club Opening with full-time responsibilities and a leadership remit. You will drive sales, service and operational excellence, acting as the face of Everlast Gyms on the gym floor and reception while building a high-performing team.

You’ll own KPIs, develop staff, and ensure premium member experiences. The role requires resilience, a proactive mindset, and a focus on safety and standards across FUNDAMENTALS, ASCEND, MOVE

Qualifications

• Leadership experience with ability to recruit and develop a high-performing team.
• Strong interpersonal and communication skills with a member-first mindset.
• Commercial awareness with drive to exceed targets.
• Flexibility to work varied hours including evenings, weekends, and holidays.
• Desirable Level 2 Fitness Qualification.

Responsibilities

• Lead and inspire a high-performing team and provide regular feedback.
• Own revenue lines: memberships, PT, and secondary spend to maximise profitability.
• Create a welcoming, premium member experience.
• Oversee sales and operational processes, delivering company standards.
• Maintain cleanliness, safety, and presentation on shift and off.
• Adapt to challenges and support the team through change.
• Manage policies, Health & Safety, and pool plant operations in line with guidelines.

Skills

Leadership

Team Development

Customer Service

Commercial Awareness

Adaptability

Interpersonal Skills

Education

Level 2 Fitness Qualification

Job description

Frasers Group, Birmingham, is seeking an Assistant Manager for a New Club Opening with full-time responsibilities and a leadership remit. You will drive sales, service and operational excellence, acting as the face of Everlast Gyms on the gym floor and reception while building a high-performing team.

You’ll own KPIs, develop staff, and ensure premium member experiences. The role requires resilience, a proactive mindset, and a focus on safety and standards across FUNDAMENTALS, ASCEND, MOVE