General Manager - New Gym Opening

Everlast Gyms; Birmingham; On-site; GBP 54,000 - 60,000; Full time

Job summary

Everlast Gyms in Birmingham invites a seasoned General Manager to lead a new club opening. You will recruit and build a leadership team, set standards, and shape a high-performing culture from day one.

You'll drive membership growth, oversee operations, and establish local partnerships to position the club as a market-leading fitness destination while delivering outstanding member experiences from pre-sale to opening and beyond.

Qualifications

• Leadership experience across multiple departments and opening new venues.
• Proven ability to recruit, develop and lead management teams.
• Strong commercial awareness with a track record of driving sales and profitability.
• Excellent communication and stakeholder management skills.
• Experience opening a new gym or similar health/fitness venue.
• Ability to manage large teams and maintain high standards of service.

Responsibilities

• Lead all aspects of the club opening journey.
• Build and mentor a high-performing leadership team.
• Drive membership growth, retention and club profitability.
• Oversee operations, safety, cleanliness and compliance.
• Develop local business relationships and community partnerships.

Skills

Leadership experience

Recruitment

Stakeholder management

Sales growth

Operational leadership

Communication

Team development

New gym opening

Education

Level 2 Fitness Qualification

Job description

General Manager - New Gym Opening Everlast Gyms Birmingham, England, United Kingdom

Job Description

This role offers a rare opportunity to build your own team from the ground up. We are looking for a leader who is passionate about identifying talent, developing future leaders and creating a club culture that delivers exceptional results for both members and colleagues.

Build and Lead Your Leadership Team

• Take ownership of recruitment for key leadership positions, including department heads and specialist roles
• Identify, attract and hire exceptional talent from the local market
• Create a high-performance culture from day one
• Develop and mentor future leaders across the club
• Build a team that reflects the energy, standards and ambition of the Everlast Gyms brand

Launch a Market-Leading Club

• Lead all aspects of the club opening journey
• Work closely with central support teams throughout the launch phase
• Ensure operational readiness across all departments
• Deliver an exceptional member experience from pre-sale through to opening and beyond
• Establish the club as a leading fitness destination within the local area

Drive Commercial Success

• Own membership growth, retention and club profitability
• Deliver ambitious sales targets across all revenue streams
• Develop local business relationships and community partnerships
• Drive awareness and engagement within the local market
• Use data and performance insight to maximise results

Lead Operational Excellence

• Ensure exceptional standards of presentation, cleanliness and safety
• Maintain compliance across all company policies and procedures
• Oversee all daily, weekly and monthly operational processes
• Create a culture of accountability and continuous improvement
• Lead by example on the gym floor and within the club
• Motivate and engage teams to achieve exceptional results
• Deliver coaching, feedback and development plans
• Create an environment where colleagues can thrive and progress

Qualifications

What We're Looking For

• Previous General Manager, Club Manager or multi-department leadership experience
• Experience recruiting, developing and leading management teams
• Proven ability to build high-performing teams and positive cultures
• Strong commercial and operational leadership experience
• Track record of delivering sales growth and business performance
• Exceptional communication and stakeholder management skills
• Experience opening a new gym, health club, retail or hospitality location
• Level 2 Fitness Qualification
• Experience managing large teams across multiple functions
• Strong local community and business networking experience

Additional Information

Please note: During your onboarding and training period, you will be required to work from one of our established clubs, before transitioning to the new Birmingham location. Therefore, you must be willing and able to travel outside of Central Birmingham during this period.

Unfortunately, we are unable to offer visa sponsorship for this role. Applicants must have the right to work in the UK at the time of application.

Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.

We're committed to creating world‑class fitness environments whilst investing in our people, products and facilities. This is an opportunity to lead a business, develop exceptional talent and make a real impact within a growing national fitness brand.

To succeed with us, you'll embody our principles:

Think Without Limits

Challenge convention, identify opportunities and continuously raise standards.

Own It and Back Yourself

Take responsibility, drive performance and lead with confidence.

Be Relevant

Create meaningful experiences for members, colleagues and communities.

Full-time

Location: Bishops Cleeve, Gloucestershire.Salary: £54,000£60,000 per annum, depending on experience.Hours: Monday to Friday, 7:00am4:00pm, plus one Saturday morning in three.MFK Recruitment is recr