New Car Sale Executive

Williams Group; Cheadle; On-site; GBP 25,000 - 31,000; Full time

Benefits offered by this job

Premium staff car options

Staff discounts

Career progression opportunities

Extensive training and coaching

Pension scheme

Healthcare scheme

Job summary

Williams Motor Group is seeking a Sales Executive to join a premium UK showroom team. The role offers a £28,000 basic salary from 2027 with a clear commission structure and an OTE around £52,000; top earners £80,000+.

Comprehensive training and progression opportunities are provided as you develop with the business. You’ll welcome customers, understand their needs, and guide them through a premium, consultative buying experience from first conversation to handover.

Qualifications

• Extensive training provided
• Potential, energy and drive to succeed

Responsibilities

• Welcoming customers and creating a great first impression in a premium showroom environment
• Understanding customer needs and recommending the right vehicle and finance options
• Delivering confident product demonstrations and test drives
• Managing your pipeline: enquiries, follow-ups, appointments and handovers
• Working towards clear targets and being rewarded for performance
• Keeping accurate paperwork and CRM records

Job description

Basic Salary increasing to £28,000 from 1 January 2027*
OTE around £52,000 | Top performers earning £80,000+

Join Williams Motor Group and discover a different kind of career in sales; one that rewards your time, talent and ambition.

Here’s the reality: if you consistently achieve your sales targets, you can earn around £52k a year, with our top Sales Executives earning £80k+. You’ll achieve this with a 2-week rotating shift pattern, an average of 5 days a week and only working every other weekend, alongside premium facilities and access to prestige cars at a great staff rate.

Earnings and progression

At Williams, we want your career and your earning potential to grow with you.

You’ll join us as a Sales Executive on a £28,000 basic salary from 1 January 2027, supported by a realistic and achievable commission structure.

Once you’ve built your experience with Williams and demonstrated the performance, knowledge and capability required, you’ll have the opportunity to progress to Senior Sales Executive, with an enhanced basic salary of £33,000 plus commission.

Senior Sales Executive status isn’t automatic or based simply on length of service. It’s a progression opportunity that you earn through your development and performance within the business.

So, if you’re ambitious and want a role where strong performance can genuinely move your career forward, Williams gives you somewhere to aim for.

About the Sales Executive role

You’ll be representing some of the UK’s most desirable premium cars, supported by great facilities and a professional, customer-focused environment.

Plus, you’ll have access to exclusive staff rates on prestige cars, because we believe the people who sell great cars should be able to experience them too.

You’ll welcome customers, understand what they’re looking for, and guide them through a premium, consultative buying experience from first conversation to handover.

This is a role for someone who enjoys people, takes pride in delivering a brilliant experience and wants to be rewarded for performance.

At Williams, you won’t just have a job; you’ll have the opportunity to build a lasting career and progress as your experience and performance grow.

No experience? No problem.

If you’ve got the right attitude, we’ll teach you the rest.

We provide extensive training, coaching and ongoing development, including manufacturer-led programmes where applicable. We’re looking for potential, energy and a genuine drive to succeed.

What you’ll be doing as our Sales Executive

• Welcoming customers and creating a great first impression in a premium showroom environment
• Understanding customer needs and recommending the right vehicle and finance options
• Delivering confident product demonstrations and test drives
• Managing your pipeline: enquiries, follow-ups, appointments and handovers
• Working towards clear targets and being rewarded for performance
• Keeping accurate paperwork and CRM records

Working pattern

The average working week is 40 hours over an average of 5 days a week, including every other weekend, with a day off every week

What we offer

• OTE £52,000 (with a clear, achievable structure); top performers £80,000+
• Extensive training and ongoing coaching
• Career progression opportunities across Williams Motor Group
• Prestige staff car options and staff discounts
• Great facilities and a professional, supportive team environment
• Generous annual leave- 30 days paid holiday (including Bank Holidays), increasing to 35 days with length of service
• £1,000 employee referral bonus for introducing great people to the business
• Medicash healthcare scheme to support everyday health costs
• Employee Assistance Programme (EAP) offering confidential support, advice and counselling
• Wellbeing courses and support to help you look after your physical and mental health
• Company pension scheme and life assurance cover for long-term security
• Employee reward and recognition schemes celebrating great performance
• Staff discounts
• Annual Williams summer staff event and children’s Christmas party

About Williams Motor Group

Starting out in 1909, Williams has grown as a family business into much more than just a place to buy a car. We’re proud of our people, our heritage and our values – and we’re always looking for talented, driven individuals to help shape our next chapter.