New Business Sales Executive

Harris; Swindon; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Personal days

Lifestyle reward

Job summary

Rialtas, part of the Harris Computer family, is seeking a New Business Sales Executive in the UK. You will own the full sales cycle, prospect for new council customers, and use AI tools to support research and outreach. The role is hybrid with on-site presence and occasional UK-wide travel, located near Swindon.

You will build a strong pipeline, engage senior stakeholders, and close new business while collaborating with internal teams to ensure smooth handovers and accurate CRM forecasts.

Qualifications

• Proven track record of winning new business in B2B software, technology or subscription-based sales.
• Demonstrated ability to generate own pipeline through proactive prospecting.
• Excellent written, verbal and presentation skills with senior stakeholders.
• Consultative selling approach with negotiation and objection-handling skills.
• Self-motivated, resilient and target-driven with strong organisation.

Responsibilities

• Own the full sales cycle from initial contact to signed contract.
• Position solutions through a consultative sales approach.
• Coordinate product demonstrations with Technical and Professional Services teams.
• Prepare proposals, negotiate terms and close new business.
• Stay informed about the local council market and industry developments.

Skills

Prospecting and pipeline building

New business sales

Consultative selling

Negotiation and closing

Stakeholder engagement

CRM and forecasting

AI-assisted research

Tools

CRM systems

Microsoft Office

Job description

Rialtas , part of the global Harris Computer family, is the market leader in accounting and administration software for town and parish councils across England and Wales.

We’re looking for a driven New Business Sales Executive to grow our customer base by identifying opportunities, building a pipeline and winning new business.

You’ll own the full sales cycle, use AI tools to support prospecting and market research, and thrive in a small, fast-moving team backed by a global software group.

Our offices are based in Uffcott, Wroughton near Swindon. This is a hybrid role , with on-site presence to be agreed. Occasional travel to client sites and UK-wide conferences is required.

What you will do

As a New Business Sales Executive, you will:

Pipeline Generation & Prospecting

• Identify and target new council customers, building and managing a strong sales pipeline.
• Research opportunities using market insights, buying signals and competitor activity.
• Generate leads through outbound calls, email, social selling, events and referrals, building relationships with key decision-makers.

Sales Execution & Closing

• Own the full sales cycle from initial contact to signed contract.
• Understand customer needs and position our solutions through a consultative sales approach.
• Coordinate product demonstrations with Technical and Professional Services teams.
• Prepare proposals, negotiate terms and close new business.

Market Insights & AI-Enabled Selling

• Stay informed about the local council market, competitors, procurement processes and industry developments.
• Use AI tools to support prospecting, customer research, meeting preparation and tailored outreach, ensuring accuracy and compliance with company policies.
• Explore new AI approaches and share insights with the wider sales team.
• Represent Rialtas at industry events and conferences.

Collaboration & Performance

• Work with internal teams to ensure smooth customer handovers and support new business campaigns.
• Maintain accurate CRM records, track pipeline performance and provide reliable sales forecasts.
• Deliver against agreed new business targets.

What we are looking for

We’re looking for someone who is enthusiastic, organised and enjoys working with people and who embodies our values (harriscomputer.com).

Skills & Experience

Essential

• Proven track record of winning new business in B2B software, technology or subscription-based sales
• Demonstrated ability to generate your own pipeline through proactive prospecting
• Excellent written, verbal and presentation skills, with the confidence to engage senior stakeholders
• Consultative selling approach, with strong negotiation and objection-handling skills
• Self-motivated, resilient and target-driven, with strong organisation and time management
• Commercially aware and comfortable with pricing, quotations and forecasting
• Curiosity and confidence in using AI tools, such as generative AI and AI-enabled research and prospecting platforms, to improve sales effectiveness
• Proficient in the use of CRM systems and Microsoft Office

Desirable

• Experience selling into local government, the public sector or not-for-profit organisations.
• Knowledge of accounting, finance or administration software.
• Familiarity with public sector procurement processes.
• Experience with AI-enabled sales tools and an existing network within the local council sector.

Benefits

Harris offer an extremely competitive UK employee benefits programme. 5 Personal Days leave entitlement are granted over and above the standard 25 days holiday and bank holidays. Harris also offers all UK employees an annual Lifestyle Reward amounting 325 GBP per annum/pro rata.

Supporting your application

Our recruitment process will comprise of interviews and, at times, a written exercise, an assessment day and/or a presentation. As an equal opportunities’ employer, we want to make sure we do all we can to make this a positive experience for you. If your application is progressed, please make us aware of any adjustments or additional support we can provide you with.