National Salesforce Platform Lead (Hybrid)

Government Recruitment Service; West of England; Hybrid; GBP 62,000 - 68,000; Full time

Job summary

Forestry England is seeking a Head of National Salesforce Platform to oversee the development and integration of a critical CRM system. The role leads the Salesforce/Marketing Cloud stack, aligning it with national strategy to improve revenue, engagement and service delivery across the nation’s forests.

Reporting to the Executive Director of Recreation & Visitor Development, you will manage a 3-person team, govern budgets, and drive a roadmap for the Connections platform while collaborating

Qualifications

• Evidence of strategic leadership in CRM platforms.
• Experience delivering enterprise Salesforce integrations.
• Ability to influence senior stakeholders and drive business outcomes.

Responsibilities

• Define a 3-5 year Salesforce roadmap aligned to Forestry England goals.
• Oversee Connections (Salesforce/Marketing Cloud) delivery, on time and budget.
• Lead a multi-disciplinary team and manage recruitment.
• Govern relationships with internal teams and external suppliers.
• Manage platform budget and financial forecasting.

Skills

Salesforce experience

CRM strategy

Stakeholder engagement

Leadership

Tools

Salesforce

Marketing Cloud

Job description

Forestry England is seeking a Head of National Salesforce Platform to oversee the development and integration of a critical CRM system. The role leads the Salesforce/Marketing Cloud stack, aligning it with national strategy to improve revenue, engagement and service delivery across the nation’s forests.

Reporting to the Executive Director of Recreation & Visitor Development, you will manage a 3-person team, govern budgets, and drive a roadmap for the Connections platform while collaborating