National Sales Leader, Growth & Strategy

ASR International; Birmingham; On-site; GBP 70,000 - 120,000; Full time

Job summary

ASR International, a leading interiors business in the UK, is seeking a National Sales Manager to guide a dispersed field sales team and drive the next phase of growth. You will report to the Sales Director, shaping UK sales strategy and developing key accounts across major retailers and channels.

The role focuses on people leadership, commercial management and accountability, with strong emphasis on coaching, strategy execution and cross-functional collaboration.

Qualifications

• Proven track record of leading a dispersed field sales team.
• Experience in interiors market or related categories.
• Ability to set clear objectives, KPIs and development plans.

Responsibilities

• Lead and develop UK field sales team of Area Sales Managers.
• Develop and execute national sales strategy.
• Coach in the field and drive high performance.
• Manage selected strategic accounts and key negotiations.
• Provide accurate forecasting and pipeline management.

Skills

Leadership

Coaching

Strategic sales

Forecasting

Negotiations

Job description

ASR International, a leading interiors business in the UK, is seeking a National Sales Manager to guide a dispersed field sales team and drive the next phase of growth. You will report to the Sales Director, shaping UK sales strategy and developing key accounts across major retailers and channels.

The role focuses on people leadership, commercial management and accountability, with strong emphasis on coaching, strategy execution and cross-functional collaboration.