National Business Development Manager

Guardsman Security Group Ltd; Telford; On-site; GBP 41,000 - 50,000; Full time

Job summary

Guardsman Security Group is seeking a highly experienced National Business Development Manager to join our senior management team. You will identify, develop and secure new manned guarding contracts across the United Kingdom, reporting directly to the Managing Director.

You must have substantial security industry BDM experience, a proven track record of winning contracts, and the ability to build relationships with senior decision-makers as we drive national growth.

Qualifications

• Minimum 3 years’ proven experience working as a Business Development Manager within the UK private security industry.
• Minimum 2 years’ continuous employment in the same Business Development Manager position with one security company.
• Demonstrable experience specifically selling and securing manned guarding and contracted security services.
• Proven track record of successfully winning new manned guarding contracts.
• Evidence of consistently achieving sales targets and generating new contract revenue.
• Strong understanding of the UK security industry, including manned guarding operations, staffing requirements and contract delivery.

Responsibilities

• Identify, develop and secure new security contracts throughout the UK.
• Focus primarily on winning new manned guarding and static security contracts.
• Target commercial organisations, national businesses, blue-chip companies, SMEs and public-sector opportunities.
• Research prospective clients and identify key decision-makers.
• Establish relationships with facilities managers, procurement teams, property managers and senior business representatives.
• Generate new business through networking, direct approaches, referrals, LinkedIn and established industry contacts.
• Arrange and attend meetings with prospective clients.
• Develop and maintain a strong pipeline of qualified sales opportunities.
• Convert opportunities into profitable, long-term contracts.
• Consistently achieve agreed sales targets and business growth objectives.
• Identify opportunities to expand existing contracts and introduce additional services.
• Take ownership of the company’s national business development pipeline.
• Maintain accurate records of prospective clients, opportunities and sales activity.
• Ensure all leads, meetings, quotations and follow-up actions are recorded.
• Monitor opportunities through each stage of the sales process.
• Maintain regular contact with prospective customers.
• Produce accurate sales forecasts and pipeline reports.
• Identify opportunities for repeat business and additional services.
• Provide regular updates directly to the Managing Director.

Skills

Sales experience

UK security industry knowledge

Contract negotiation

Tender responses

CRM & forecasts

LinkedIn presence

Tools

LinkedIn

Job description

Commission: Uncapped Commission Structure

Location: Telford

Employment Type: Full-Time, Permanent

Working Hours: 40 Hours Per Week, Monday to Friday

Reporting To: Managing Director

Territory: United Kingdom

About Guardsman Security Group

Guardsman Security Group Limited is an established and expanding national security and facilities management company, providing professional security and support services to a diverse portfolio of commercial clients throughout the United Kingdom.

Our core business is manned guarding, supported by a comprehensive range of security and facilities management services, including:

We pride ourselves on delivering professional, reliable and customer-focused services, supported by experienced personnel, innovative technology and dedicated operational management.

Our industry credentials include ISO 9001, SSAIB UKAS accreditation, CHAS and membership of the British Security Industry Association (BSIA).

About the Role

We are seeking a highly experienced, commercially driven National Business Development Manager to join our senior management team.

This is an excellent opportunity for an established security industry professional to play a significant role in the continued growth of Guardsman Security Group.

The National Business Development Manager will be responsible for identifying, developing and securing new business opportunities throughout the United Kingdom.

The primary focus of this position is securing new manned guarding contracts. The successful candidate will also identify opportunities across our wider security and facilities management services.

Reporting directly to the Managing Director, you will take full ownership of the sales process, from initial prospecting and lead generation through to client meetings, tender submissions, commercial negotiations and contract award.

We are specifically seeking an individual with substantial experience in security industry business development, an established understanding of the UK manned guarding market and a demonstrable history of securing profitable security contracts.

You must be confident developing relationships with senior decision-makers, preparing competitive proposals and converting opportunities into sustainable, long-term contracts.

You will work closely with our senior management and operational teams to ensure that new business opportunities are commercially viable and can be successfully delivered.

This is a results-driven position offering a £45,000 basic salary, £5,000 annual car allowance and uncapped commission, with the opportunity to make a genuine contribution to the company’s national growth.

Key Responsibilities1. New Business Development

• Proactively identify, develop and secure new security contracts throughout the UK.
• Focus primarily on winning new manned guarding and static security contracts.
• Target commercial organisations, national businesses, blue-chip companies, SMEs and public-sector opportunities.
• Research prospective clients and identify key decision-makers.
• Establish relationships with facilities managers, procurement teams, property managers and senior business representatives.
• Generate new business through networking, direct approaches, referrals, LinkedIn and established industry contacts.
• Arrange and attend meetings with prospective clients.
• Develop and maintain a strong pipeline of qualified sales opportunities.
• Convert opportunities into profitable, long-term contracts.
• Consistently achieve agreed sales targets and business growth objectives.
• Identify opportunities to expand existing contracts and introduce additional services.
• Take ownership of the company’s national business development pipeline.
• Maintain accurate records of prospective clients, opportunities and sales activity.
• Ensure all leads, meetings, quotations and follow-up actions are recorded.
• Monitor opportunities through each stage of the sales process.
• Maintain regular contact with prospective customers.
• Produce accurate sales forecasts and pipeline reports.
• Identify opportunities for repeat business and additional services.
• Provide regular updates directly to the Managing Director.
• Ensure the company’s prospect database remains accurate and up to date.
• Identify suitable private and public-sector tender opportunities.
• Take responsibility for preparing and coordinating competitive tender submissions.
• Complete Pre-Qualification Questionnaires (PQQs), Invitations to Tender (ITTs) and other procurement documentation.
• Coordinate information from operational, HR, compliance and finance departments.
• Prepare professional written proposals, presentations and supporting documentation.
• Ensure tender submissions meet client requirements and deadlines.
• Review tender specifications and assess commercial viability.
• Work with senior management to develop competitive and sustainable pricing.
• Participate in tender presentations, clarification meetings and contract negotiations.
• Monitor tender outcomes and identify opportunities for improvement.
• Maintain records of submitted tenders, results and conversion rates.

4. Pricing, Quotations & Commercial Development

• Prepare accurate quotations and commercial proposals for prospective clients.
• Demonstrate a strong understanding of security staffing costs, operational expenditure and contract profitability.
• Develop competitive pricing structures while protecting company margins.
• Review client specifications and identify appropriate security solutions.
• Negotiate contract terms and commercial arrangements.
• Work closely with the Managing Director on significant contract opportunities.
• Ensure new contracts meet agreed commercial and profitability requirements.
• Identify opportunities to introduce additional services to existing clients.
• Support commercial reviews and contract renewal opportunities.

5. Client Relationships & Account Development

• Establish strong professional relationships with prospective and newly acquired clients.
• Act as the primary commercial contact throughout the sales process.
• Maintain regular communication with clients during negotiations and contract mobilisation.
• Attend client meetings, site surveys and presentations.
• Work alongside the Client Relations & Operations Director to support client retention and account development.
• Identify opportunities for contract extensions, additional locations and service expansion.
• Support the transition of newly secured contracts to the National Contracts & Operations Manager.
• Ensure client expectations and agreed service requirements are accurately communicated to the operational team.
• Maintain professional relationships with key clients to support future business opportunities.

6. Marketing, Networking & Brand Development

• Represent Guardsman Security Group professionally at client meetings, networking events and industry exhibitions.
• Develop and maintain an active professional presence on LinkedIn.
• Promote the company’s services, achievements and capabilities.
• Identify opportunities to strengthen brand awareness nationally.
• Work with the marketing team to develop professional sales materials and campaigns.
• Build relationships with property management companies, facilities management providers, construction companies and other prospective clients.
• Identify strategic partnerships and subcontracting opportunities.
• Support the development of the company’s national commercial presence.

7. Reporting & Performance

• Attend regular sales and senior management meetings.
• Provide weekly business development updates to the Managing Director.
• Maintain accurate sales activity records.
• Produce monthly sales performance reports.
• Monitor progress against agreed revenue and new business targets.
• Report on tender submissions, conversion rates, pipeline value and secured contracts.
• Identify potential commercial risks and opportunities.
• Contribute to the company’s wider business development strategy.
• Take accountability for achieving agreed individual sales objectives.

IMPORTANT: Applicants must meet ALL of the following minimum experience requirements.

Mandatory Security Industry Experience

• Minimum 3 years’ proven experience working as a Business Development Manager within the UK private security industry.
• Minimum 2 years’ continuous employment in the same Business Development Manager position with one security company.
• Demonstrable experience specifically selling and securing manned guarding and contracted security services.
• Proven track record of successfully winning new manned guarding contracts.
• Evidence of consistently achieving sales targets and generating new contract revenue.
• Strong understanding of the UK security industry, including manned guarding operations, staffing requirements and contract delivery.

Business Development & Commercial Experience

• Proven experience managing the complete sales cycle, from prospecting through to contract award.
• Experience generating new business through direct sales, networking, referrals and industry contacts.
• Experience preparing and submitting PQQs, ITTs and commercial tender responses.
• Strong understanding of security contract pricing, staffing costs, margins and profitability.
• Experience negotiating commercial contracts and service agreements.
• Demonstrable ability to develop and maintain relationships with senior decision-makers.
• Experience managing a national or multi-region sales pipeline.
• Ability to produce professional quotations, proposals and commercial presentations.
• Experience maintaining accurate CRM records and sales forecasts.