National Accounts Channel Strategy Lead

C&C Group; Glasgow; On-site; GBP 70,000 - 110,000; Full time

Job summary

C&C Group plc is a premium drinks company behind Bulmers, Magners, and Tennent’s. This role focuses on National Accounts, shaping channel and category strategies grounded in insight to win in key nationals and distributors.

Working with insight, commercial, procurement and marketing teams, you will drive growth, allocate resources, and develop compelling customer plans with brand leads to deliver profitable outcomes.

Qualifications

• Experience in FMCG or consumer brands.
• Ability to translate data into actionable insights.
• Strong stakeholder engagement with internal and external partners.
• Proven track record of delivering growth through national/Key Account channels.
• Excellent project management and organisational skills.

Responsibilities

• Own the National Accounts channel strategy aligned to the UK Off Trade plan.
• Develop and execute channel and category strategies grounded in insight and knowledge of the market.
• Drive sustainable volume and profit growth across National Accounts.
• Collaborate with finance and commercial teams to track performance and course-correct.
• Lead customer and channel plans with brand leads and commercial teams for owned, partner and distribution portfolios.
• Ensure plans deliver the set commercial objectives and optimise profit delivery.
• Develop distribution standards and drive visibility across off-trade touchpoints.
• Set KPI and ROI measures and report on performance and impact.

Skills

Channel strategy

Category strategy

Commercial strategy

P&L management

Stakeholder management

Project management

Insight-driven

Job description

C&C Group plc is a premium drinks company behind Bulmers, Magners, and Tennent’s. This role focuses on National Accounts, shaping channel and category strategies grounded in insight to win in key nationals and distributors.

Working with insight, commercial, procurement and marketing teams, you will drive growth, allocate resources, and develop compelling customer plans with brand leads to deliver profitable outcomes.