Category and Insight Manager

C&C Group Plc; Glasgow; On-site; GBP 40,000 - 55,000; Full time

Job summary

C&C Group Plc in Glasgow is looking for a Category & Insight Manager who will drive the success of product lines through strategic analysis and insights from market data. You'll manage projects that enhance category performance and present findings to stakeholders.

The ideal candidate has FMCG experience, strong analytical capabilities, and excellent communication skills. Familiarity with data analysis tools and working with key retailers is beneficial.

Qualifications

• Relevant experience within an FMCG background, particularly in Category Management.
• Experience in category management, market research, or a similar role, ideally within the drinks industry.
• Ability to interpret complex data and generate actionable insights.

Responsibilities

• Conduct comprehensive market analysis to identify trends and opportunities.
• Develop actionable insights from shopper research.
• Create reports and presentations communicating insights to stakeholders.
• Lead projects related to category development and product launches.

Skills

Analytical skills

Communication skills

Project management

Data analysis proficiency

Tools

Data analysis software

Job description

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.

About the Role

The Category & Insight Manager will play a crucial role in driving the success of our product lines by leveraging market data, consumer insights, and category trends. This position requires a strategic thinker with strong analytical skills and a deep understanding of the drinks industry.

Key Accountabilities

Market Analysis

• Conduct comprehensive market analysis to identify trends, opportunities, and threats in the drinks industry.
• Monitor competitor activities and market conditions to inform strategic decisions.

Shopper Insights

• Gather and analyse shopper data to understand purchasing behaviours, preferences, and needs.
• Develop actionable insights from shopper research to guide product development and channel marketing strategies.

Category Management

• Develop and execute category management strategies to drive growth and profitability.
• Collaborate with sales and marketing teams to optimise product placement, pricing, and promotions.
• Manage product assortments and ensure alignment with market demands and company objectives.

Reporting and Presentation

• Create detailed reports and presentations that communicate insights, trends, and recommendations to stakeholders.
• Present findings to colleagues, senior management and key partners to support strategic planning and decision-making.

Cross‑Functional Collaboration

• Work closely with marketing, sales and product development teams to ensure insights are integrated into business plans.
• Partner with key retailers and distributors to enhance category performance and drive mutual growth.

Project Management

• Lead and manage projects related to category development, new product launches and promotional activities.
• Ensure projects are delivered on time, within scope, and meet business objectives.

About you

• Relevant experience within an FMCG background with an emphasis on delivering against KPIs pertaining to Category Management.
• Relevant experience in category management, market research, or a similar role, preferably within the drinks industry.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Proficiency in data analysis tools and software.
• Excellent communication and presentation skills.
• Proven ability to manage multiple projects and meet deadlines.
• Strong business acumen and strategic thinking.
• Experience working with major retailers and distributors is a plus.

We encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.