National Account Manager

JR United Kingdom; Stevenage; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the spirits industry requires a National Account Manager to drive sales across key Cash & Carry and Travel Retail customers. The role involves developing strategic commercial plans, managing partnerships, and achieving profitability targets while leveraging insights into the UK spirits market.

Qualifications

• Proven track record in managing key national accounts.
• Experience with Cash & Carry and Travel Retail markets.
• Self-motivated with initiative and drive.

Responsibilities

• Develop and execute strategic plans across Cash & Carry and Travel convenience customers.
• Manage relationships and enhance visibility through activations.
• Achieve volume and profit targets in collaboration with marketing and finance.

Skills

Negotiation

Commercial Skills

Relationship Building

Communication

Analytical Skills

Education

WSET qualification

Job description

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Location: UK Home Based – Ideally in the South

Reports To: National Account Controller, Sazerac UK

About Sazerac UK:

Based in London, Sazerac UK is building an extensive portfolio of exceptional spirits brands.

Our diverse portfolio of award-winning Sazerac brands includes the UK’s fastest-growing bourbon brand, Buffalo Trace, the powerhouse brand, Southern Comfort, and the hottest shot brand in the UK, Fireball. We also build partner spirits brands in the UK, including the number 1 sambuca, Antica Sambuca, the fastest growing shot brand, Tequila Rose, and the number 1 independent super premium flavoured gin, Warner’s.

Role Overview:

As a National Account Manager, you will develop and execute strategic commercial plans across key Cash & Carry and Travel convenience customers. You will build long-term partnerships, drive sales, increase brand visibility, and meet volume and profitability targets.

Key Responsibilities:

• Manage relationships with major Cash & Carry customers and key Travel Retail Route to Market operators.
• Develop and implement annual joint business plans (JBPs) and promotional calendars aligned with brand and customer strategies.
• Achieve volume, NSV, and gross profit targets; collaborate on forecasting and demand planning.
• Enhance in-depot execution and visibility through activations, bespoke POS, and digital content.
• Manage relationships with Travel Retail Route to Market partners and execute promotional plans effectively.
• Negotiate pricing, promotional investments, and commercial terms in line with company strategy.
• Collaborate across marketing, operations, and finance teams for flawless execution.
• Use data and insights to inform decisions, evaluate performance, and identify growth opportunities.

Candidate Profile

Essential Experience & Skills:

• Proven track record managing key national accounts in Cash & Carry channels (e.g., Booker, Bestway, Unitas, Costco).
• Experience with Travel retail and route-to-market customers.
• Strong negotiation and commercial skills, with P&L management experience.
• Excellent communication, presentation, and relationship-building skills.
• Self-motivated with initiative and drive.
• Analytical, insight-driven, with good knowledge of the UK spirits market.
• Experience in premium spirits, FMCG, or drinks industry.
• WSET qualification or passion for spirits and drinks categories.