National Account Manager

Advocate Group; St Albans; On-site; GBP 55,000 - 75,000; Full time

Job summary

Peter’s Yard, a premium sourdough bakery, is partnering with Lotus Bakeries to recruit a National Account Manager for Foodservice and Specialist channels. The role focuses on growing distribution and brand presence in out-of-home, premium foodservice and specialist retail.

You will manage Foodservice and Specialist customers, build plans to drive distribution and profitable growth, win new business with wholesalers and end-users, and collaborate with Category, Marketing and Supply Chain to

Qualifications

• NAM or strong Account Manager experience within FMCG / Foodservice.
• Experience across Foodservice, Specialist, Wholesale or Premium Retail.
• Hands-on, customer-facing approach with strong relationship-building.
• Comfortable managing P&L, pricing and promotions.
• Organised and able to work in a fast-moving team.

Responsibilities

• Manage and grow Foodservice and Specialist customers for Peter’s Yard
• Build customer plans that drive distribution, visibility and profitable growth
• Win new business across wholesalers, end-users and specialist retail customers
• Own forecasting, promotional planning and P&L delivery across accounts
• Collaborate with Category, Marketing and Supply Chain to deliver the plan
• Bring the brand to life across premium foodservice and specialist channels
• Build relationships with buyers, operators, distributors and channel partners

Skills

NAM experience

Account management

FMCG / Foodservice

Relationship building

Pricing & P&L

Job description

National Account Manager – Foodservice & Specialist

Competitive salary + bonus + benefits

I’m working with Lotus Bakeries to recruit a National Account Manager for Peter’s Yard, focused on the Foodservice and Specialist channel.

Peter’s Yard is a premium sourdough bakery brand with strong retail distribution and a real opportunity to grow further across out-of-home, specialist retail and premium foodservice customers.

This role will suit someone who understands quality-led food, enjoys building customer relationships, and can spot opportunities in channels like high-end cheese shops, delis, wholesalers and foodservice operators.

Key Responsibilities:

• Manage and grow Foodservice and Specialist customers for Peter’s Yard


• Build customer plans that drive distribution, visibility and profitable growth


• Win new business across wholesalers, end-users and specialist retail customers


• Own forecasting, promotional planning and P&L delivery across your accounts


• Work closely with Category, Marketing and Supply Chain to deliver the plan


• Bring the brand to life across premium foodservice and specialist channels


• Build relationships with buyers, operators, distributors and channel partners

What we’re looking for:

• NAM or strong Account Manager experience within FMCG / Foodservice


• Experience across Foodservice, Specialist, Wholesale or Premium Retail


• Strong relationship builder with a hands-on, customer-facing approach


• Commercially sharp and comfortable managing P&L, pricing and promotions


• Foodie mindset would be a real advantage


• Organised, resilient and able to work in a fast-moving team

This is a brilliant opportunity to work with a premium brand that has a clear point of difference and a lot of untapped opportunity outside traditional grocery.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.