National Account Manager

Star Recruits (UK); England; Remote; GBP 32,000 - 38,000; Full time

Job summary

A leading global FMCG business is seeking an experienced National Account Manager to enhance customer relationships with major UK retailers. The role involves strategic account planning, data analysis, and operational delivery to achieve commercial goals. Ideal candidates will have a strong background in FMCG and proven success in account management.

Benefits

20% Annual bonus

Fully remote with offices in London

Private medical

Pension

Qualifications

• Minimum 3 years in FMCG as a National Account Manager.
• Experience with Joint Business Plans (JBPs) and market data analysis.
• Strong understanding of financial metrics and ROI.

Responsibilities

• Manage and develop customer relationships with top UK retailers.
• Build strategic account plans and execute commercial activities.
• Leverage data for category growth and shopper insights.

Skills

Customer Relationship Management

Analytical Skills

Negotiation Skills

Communication Skills

Education

Experience in FMCG

Knowledge of Retail Trade Sectors

Tools

Microsoft Excel

PowerPoint

Job description

This range is provided by Star Recruits (UK). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

We're looking for an experienced National Account Manager, someone who has worked with UK retailers, to join an established global FMCG business as a National Account Manager. The position is responsible for managing and developing customer relationships with the top UK retailers including Tesco, Asda and and others, using a category-driven approach to achieve commercial goals in line with business strategies.

The role requires working collaboratively across functions to deliver revenue, profitability, and growth objectives while supporting operational excellence. Regular travel for in-person engagement is a key aspect of this role.

Key Responsibilities

Customer Relationship Management

- Build strong, professional relationships with key contacts across customer teams, including commercial, category, finance, logistics, and operations.

- Position the company as a trusted partner and strategic supplier in the eyes of the customer.

- Serve as a key point of contact, providing detailed insights into customer priorities and competitive activity.

- Deliver robust financial and sales performance analyses to inform decision-making.

Strategic Account Planning

- Develop comprehensive account plans to align with broader business goals.

- Utilise scenario planning to support agile and informed commercial decisions.

- Ensure strategies are executed effectively and aligned with brand objectives.

Category & Shopper Insights

- Leverage available data to uncover opportunities for growth in customer categories.

- Analyse shopper behaviour to guide category-specific initiatives and proposals.

- Advocate for the inclusion of company products in customer category strategies.

Execution & Operational Delivery

- Oversee the end-to-end execution of campaigns and commercial activities, ensuring objectives are met.

- Ensure all commercial agreements and pricing are accurate and well-documented.

- Collaborate with supply chain teams to streamline processes and address potential issues proactively.

- Maintain high standards of administrative efficiency to minimise operational challenges.

Ideal Experience

• Minimum 3 years in FMCG as a National Account Manager.
• Demonstrated experience in creating and implementing account-specific Joint Business Plans (JBPs).
• Familiarity with grocery and retail trade sectors such as supermarkets, convenience stores, and discounters is preferred.
• Experience working with market and sales data (e.g., Nielsen, IRI, EPOS) to develop actionable insights.
• Proven ability to expand business opportunities and exceed commercial objectives.
• Knowledge of negotiation tactics and category management principles is advantageous.
• Strong analytical skills with a clear understanding of financial metrics, including ROI, sales modelling, and promotional analysis.
• Proficiency in Microsoft Excel for data evaluation and scenario planning.
• Intermediate PowerPoint skills to create impactful presentations for internal and external stakeholders.
• Familiarity with web-based tools and retailer platforms for data extraction and analysis.
• Exceptional communication, negotiation, and relationship management skills.
• Self-motivated, with the ability to work independently and meet deadlines effectively.

Remuneration

• 20% Annual bonus
• Fully remote with offices in London
• Private medical
• Pension

If this sounds like a role well suited to your experience and requirements, please apply and someone will be in touch to discuss your application.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Business Development, and General Business

• Industries

  Retail Health and Personal Care Products, Manufacturing, and Pharmaceutical Manufacturing

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