Multi-Inn Social Media Manager

The Inn Collection Group; Newcastle upon Tyne; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Extra paid holiday on birthday

Training and development

50% off food at inns

Stay at inns for £1 in Jan–Mar

1/3 off room bookings

Job summary

The Inn Collection Group is seeking a skilled Social Media Manager to lead the social presence for 30 inns, creating engaging content and driving growth across platforms. You will craft strategy, manage schedules and coordinate campaigns to enhance brand reach and audience engagement.

Working within our marketing team, you will analyse performance, stay ahead of trends, and collaborate with stakeholders to align social activities with business goals. Travel to sites is required as needed.

Qualifications

• Degree in marketing, communications or related field.
• 1–2 years’ experience in a similar role.
• Experience using scheduling tools across multiple platforms.
• Willingness to travel to sites (expenses covered).
• Genuine passion for marketing and hospitality.

Responsibilities

• Develop and implement social media strategies aligned with marketing goals.
• Create and curate engaging content for all platforms (text, images, video, graphics).
• Manage day-to-day scheduling across Facebook, Instagram, LinkedIn, TikTok and YouTube for 30 sites.
• Introduce an appropriate scheduling tool and train users for maximum adoption.
• Launch campaigns and competitions to promote the organisation and brand.
• Build relationships with influencers to expand reach.
• Engage with the community, respond to comments and feedback in brand voice.
• Plan, execute and analyse campaigns to meet objectives.
• Track performance metrics and make data-driven recommendations.
• Stay ahead of trends and align social with overall business goals.
• Manage budgets for social media activities.

Skills

Social media strategy

Content creation

Community management

Analytics

Influencer outreach

Budget management

Education

Degree in marketing or communications

Tools

Canva

Cap Cut

Microsoft Office

Job description

The Inn Collection Group is seeking a skilled Social Media Manager to lead the social presence for 30 inns, creating engaging content and driving growth across platforms. You will craft strategy, manage schedules and coordinate campaigns to enhance brand reach and audience engagement.

Working within our marketing team, you will analyse performance, stay ahead of trends, and collaborate with stakeholders to align social activities with business goals. Travel to sites is required as needed.