Growth-Driven Performance Marketing Manager

The Inn Collection Group; Newcastle upon Tyne; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

The Inn Collection Group in the North of England and Wales is seeking a commercially focused Digital and Performance Marketing Manager to accelerate profitable growth across paid, owned and organic channels.

You will own the full funnel marketing strategy, translate business objectives into measurable outcomes, manage budgets, collaborate with marketing, revenue, finance and operations, and drive improvements in customer acquisition, retention and lifetime value.

Qualifications

• Degree in Marketing, Digital Marketing, Business or a related field, or equivalent experience.
• Minimum five years' experience in digital or performance marketing.
• Strong experience in paid media, customer acquisition and performance marketing.
• Experience planning, managing and optimising multi-channel digital campaigns.

Responsibilities

• Develop and lead the long-term digital growth and performance marketing strategy, connecting paid, owned and organic channels to drive customer acquisition, direct revenue and profitable growth.
• Lead and manage the performance marketing agency, setting clear objectives and providing strategic direction across all digital channels. Oversee the planning, delivery and optimisation of paid search, paid social, display, programmatic, affiliate, SEO and emerging channel activity to drive customer acquisition, direct revenue and ROI.
• Own the commercial performance of the digital marketing ecosystem, ensuring activity has clear objectives, measurable outcomes and strong ROI accountability.
• Manage multi-channel digital marketing budgets and investment, optimising spend to improve customer acquisition efficiency, maximise return on advertising spend and achieve agreed revenue targets.
• Own the end-to-end digital customer funnel, from awareness and acquisition through to website engagement, booking conversion, retention and customer lifetime value.
• Act as the strategic product owner for the website and wider digital platforms, setting the roadmap and prioritising investment to improve user experience, performance, accessibility, content and conversion.

Skills

Strategic thinking

Data-driven

Attention to detail

Communication skills

Stakeholder management

Project management

Conversion optimisation

Analytical thinking

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Looker Studio

CMS

Marketing automation

AI tools

Job description

The Inn Collection Group in the North of England and Wales is seeking a commercially focused Digital and Performance Marketing Manager to accelerate profitable growth across paid, owned and organic channels.

You will own the full funnel marketing strategy, translate business objectives into measurable outcomes, manage budgets, collaborate with marketing, revenue, finance and operations, and drive improvements in customer acquisition, retention and lifetime value.