Midweight Strategist

Publicis Groupe; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Join Publicis Groupe as a Strategist within their dynamic team, where you'll leverage your analytical and creative talents to inform health brand strategies. In this role, you'll utilize data to extract insights and drive campaigns with a focus on people-powered health, partnering closely with clients to create impactful digital-first experiences.

Benefits

Pension plan

Private Medical Insurance

Flexibility for 'YOU' days

Family-friendly policies

Local discounts

Help@Hand benefits

Qualifications

• Proven experience in strategic marketing.
• Comfortable with data and insights.
• Experience in healthcare marketing preferred.

Responsibilities

• Support strategic leads through discovery and analysis.
• Identify insights and audience needs based on data.
• Create strategic decks, insight reports and performance reports.

Skills

Analytical thinking

Strategic marketing

Creative problem solving

Data analysis

Education

Experience in strategic marketing

Tools

Excel

Job description

Company Description

We work with science-led clients to launch and develop health brands for sustained growth. We do this by creating digital-first experiences that respond to the real needs of consumers, patients and health professionals.

Human needs, illuminated by data, so brands show up when and where they can be truly valuable.

We call this People Powered Health.

We are a generous, idealistic, and uniquely qualified team across data, strategy, science, creative, UX, media and client service. We work with health brands to deliver business impact through brilliant brand experiences, from brand campaigns to digital products and services. We use digital and emerging technologies to help brands build deeper connections with their audiences, connect ecosystems and disrupt traditional marketing.

As part of Publicis Health, our team works to bring applied innovation to a range of global, EMEA and UK clients, working in collaboration with other DH offices in Philadelphia, New York, San Francisco and sister agencies in London and around the world. Learn more at digitashealthldn.com.

Job Description

We are seeking a Strategist to join our ambitious team. You will be curious, creative and analytical; comfortable working with data to identify insight, have experience of brand and comms strategy, and the ability to express the complex simply. Having you on board will help power our thinking, our creativity, our work and our client’s brands.

As a Strategist at Digitas Health London, you will support the strategic lead to develop and champion brand, creative and experience strategies and plans. You will advocate a People Powered, customer-focused approach and use research and data to distil insights and inform strategy, design marketing pilots, engagement plans and holistic omnichannel programmes.

Whether your experience is in brand, experience, social, email, data, or paid media; whether you’ve worked as an analyst, junior strategist or in mid to senior account role, we are interested in hearing from you and exploring your potential to join our strategy team.

Responsibilities

• Support strategic leads through a range of discovery, audit, and analysis workstreams to inform strategy creation
• Identify insights, audience needs and engagement opportunities, based on data sources like keyword analysis, social listening, competitive analysis, primary and secondary research, and synthesis of existing materials
• Help identify business opportunities and points of brand differentiation based on competitive analysis and category insights
• Leverage knowledge of quant and qual research techniques to support strategy creation
• Inform and support primary and secondary research
• Create strategic decks, insight reports and performance reports
• Support the development of creative briefs, experience strategies, journeys and ecosystems that address brand challenges, market dynamics and audiences needs and motivations
• Develop integrated paid, owned and earned strategies to achieve specific business or customer objectives
• Partner effectively with senior strategy leads, following their guidance and direction
• Support the development of meaningful partnerships with clients, to interpret their strategic opportunities into digital-first brand experience
• Tell great stories and construct beautiful, simple strategic presentations
• Distil strategies into insights that inspire distinctive creative solutions
• Contribute to and help facilitate workshops and working sessions
• Work independently and entrepreneurially with limited but guided oversight
• Collaborate effectively with the internal team to ideate, problem-solve, and succeed

Qualifications

• You have an analytical and strategic mind, with proven experience in strategic marketing
• You are a self-starter with experience working on a wide range of accounts and projects; ideally in an agency environment
• Able to take most client requests in your stride – with a calm approach regardless of the deadline
• Ideally you have direct healthcare experience; if you don’t, you can connect what you’ve learned outside of healthcare into this industry
• You have experience across the range of touchpoints, channels and platforms leveraged by the pharmaceutical industry
• You are motivated by a desire to help health brands deliver value and better experiences to their audiences
• You understand current trends in audience engagement, can apply those trends to the healthcare space and HCP engagement
• You are a creative problem solver, who brings a fresh perspective to any challenge
• You have a keen interest in analysing all sorts of data and good skills in Excel
• You have a basic understanding of data and tech platforms, data strategy, and measurement planning

Additional Information

Digitas Health has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• “YOU” DAYS – flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).