Midweight Brand Designer

Craft Agency Ltd.; Manchester; On-site; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Onsite working

Four-day working week

43 days holiday including bank & Xmas

Learning and development opportunities

Job summary

Craft Agency Ltd. in Manchester is seeking a Midweight Designer to own projects from brief through delivery, turning strategy into sharp brand identities that drive commercial impact.

You'll collaborate with strategists and creatives, lead ideation, present to a global client, and ensure work holds up across packaging, retail, and digital touchpoints.

The role requires 3–5 years' experience in branding for FMCG and a portfolio showing end-to-end brand work.

Qualifications

• 3–5 years of experience designing brand identities for FMCG.
• Ability to turn strategy into visual concepts and identities.
• Strong presentation skills to communicate ideas to global clients.

Responsibilities

• Own projects from strategic brief to final delivery.
• Lead ideation and shape creative direction.
• Present thinking directly to a global client.
• Develop visuals across packaging, retail, and digital touchpoints.

Skills

Brand identity design

Concept ideation

Client presentations

Job description

This is a place where brand strategy and ideation come before anything gets drawn. The studio works directly with a global FMCG brand, the kind of client where a single idea or identity system can shift market perception, drive shelf impact, and shape the cultural conversation.

The Role

You’ll own projects from strategic brief through to final delivery, shaping brand ideas and visual identities that carry real commercial weight. That means turning strategy into sharp, differentiated creative concepts, leading the ideation process, and presenting your thinking directly to a global client.

You’ll work closely with strategists and creatives across the studio so that insight and big ideas drive every visual decision. You’ll stay close to consumer behaviour and category trends, and build work that holds up across markets and touchpoints. The expectation is clear: bring ideas, contribute to the thinking and help shape creative direction, rather than simply execute instructions.

The Package

• £35,000 – £45,000
• Onsite working
• Four-day working week
• 43 days holiday including bank holidays and Christmas shutdown
• Learning and development opportunities

The Person

An ambitious Midweight Designer with 3 – 5 years’ experience developing brand identities and concepts for FMCG or consumer packaged goods, currently at a design consultancy or in-house team. Your portfolio shows brand work from strategy and ideation through to completion, and you’re confident presenting ideas to clients and taking ownership of projects.

This role is for someone who can turn a strategic idea into a visual system that works at scale across packaging, retail and digital touchpoints,with both brand identity experience and an FMCG/CPG background up their sleeve.