Membership & Audience Growth Manager

The People's Orchestra; West Bromwich; On-site; GBP 40,000 - 42,000; Full time

Job summary

The People’s Orchestra is seeking a Membership & Audience Growth Manager to help more people find their voice and join our community. You’ll lead paid campaigns, grow fee-paying members by at least 200 per year, and fill seats at concerts.

You’ll work with the Membership lead to engage new audiences and sustain growth across our groups. With a focus on measurable outcomes, you’ll manage a £60k–£80k budget, build partnerships, create engaging content, and use AI tools to plan, create and analyse

Qualifications

• Min 5 years in hands-on marketing with proven growth of sign-ups or attendance.
• Experience with paid advertising (Meta, Google, YouTube) with measurable results.
• Strong social media skills; able to create content (writing, images, video).
• PR and media experience.
• Experience building partnerships outside the organisation.
• Experience using AI tools at work.
• Full UK driving licence and access to a car.
• Availability for some evenings and weekends around rehearsals and concerts.
• Experience in membership, charity, arts, leisure or sport organisations welcome; CRM, email marketing and SEO skills; Welsh language skills for groups in Wales.

Responsibilities

• Plan and run targeted paid advertising with a budget of £60,000–£80,000 a year.
• Promote concerts to new audiences and invite people to a free first session.
• Turn bookings into first visits with CRM emails and reminders, a warm welcome and a buddy.
• Build partnerships with community groups, employers, GP social prescribers, music services and local media.
• Create posts, short videos, member stories and press coverage that show a first rehearsal feel.
• Set the direction for our Social Media Admin and work with Orchestra/Choir Managers to target groups needing new singers and players.
• Track every step from first enquiry to first rehearsal, report honestly and test what works.
• Use AI tools sensibly to plan, create and analyse.

Skills

Marketing management

Paid advertising

Social media content creation

PR and media relations

Partnership building

AI tools at work

Driving licence

Evenings and weekend availability

Tools

CRM systems

Email marketing tools

SEO

Job description

• Job title: Membership & Audience Growth Manager
• Company: The People\u0027s Orchestra
• Employment type: Full-time, permanent
• Salary: £40,000–£42,000 a year

Description

Help more people find their voice — and their people

Picture someone walking nervously into a room of strangers on a Tuesday night. An hour later they walk out with new friends, a song in their head and a spring in their step. That happens every week across The People\u0027s Orchestra. Your job is to make it happen for far more people.

We\u0027re looking for an experienced marketer who measures success in people, not likes. You\u2019ll get people through the rehearsal room door for the first time, and working with our Membership lead you\u2019ll bring in at least 200 new fee-paying members a year. You\u2019ll also fill the seats at our concerts, where many audience members leave wanting to join in.

About us

The People\u0027s Orchestra is a registered charity (no. 1151321) that began in 2012 with five people busking in Birmingham. Today more than 1,200 adults sing and play with The People\u0027s Show Choirs, The People\u0027s Orchestra and The People\u0027s Big Band. No auditions. No pressure. Just music, friendship and a real lift in wellbeing. We hold the Queen\u0027s Award for Voluntary Service and are an Arts Council England National Portfolio Organisation. In our 2026 survey, 88% of members said they would actively recommend us.

What you\u2019ll do

• Plan and run targeted paid advertising, digital and physical, to fill our free trial places, managing a budget of £60,000–£80,000 a year and tracking what each pound brings in
• Promote our concerts to new audiences, and use every concert to invite people to a free first session
• Turn bookings into first visits, with CRM emails and reminders, a warm welcome and a buddy to meet each newcomer
• Build partnerships with community groups, employers, GP social prescribers, music services and local media
• Create posts, short videos, member stories and press coverage that show what a first rehearsal really feels like
• Set the direction for our Social Media Admin and work with our Orchestra and Choir Managers to target the groups that need new singers and players
• Track every step from first enquiry to first rehearsal, report honestly and test what works
• Use AI tools sensibly to plan, create and analyse

Membership growth is around 80% of the role; concert audiences make up the rest.

What you\u2019ll bring

• At least five years in hands-on marketing, with a proven record of growing sign-ups, members, sales or attendance (brand or corporate communications experience alone won\u2019t be enough)
• A track record of paid advertising, both digital (Meta, Google, YouTube) and physical (posters, leaflets, local press, radio, outdoor), with results you can evidence
• Strong social media skills, including creating your own content: writing, images, simple design and short video
• PR and media experience
• Experience building partnerships outside your organisation
• Practical experience using AI tools at work
• A full UK driving licence and access to a car, for regular travel to our groups
• Availability for some evenings and weekends around rehearsals and concerts

Experience in a membership, charity, leisure, sport or arts organisation is welcome, as are CRM, email marketing and SEO skills, and Welsh language skills for our groups in Wales.

Who you are

Friendly and outgoing, honest and down to earth, focused on results and happy to shape a role as it grows. You enjoy talking to strangers and putting nervous people at ease.

What we offer

• £40,000–£42,000 a year, full-time (37.5 hours), permanent
• 25 days\u2019 holiday plus bank holidays, and a workplace pension
• Real flexibility: we judge results, not hours at a desk
• A 24/7 wellbeing helpline and staff discounts
• Concerts you\u2019ll never forget

We welcome applications from everyone, whatever your background. If you need any adjustments to apply or attend an interview, just let us know. Interviews will be held in person at West Bromwich Town Hall, B70 8AY. We may close the vacancy early if the role is filled.