Senior Marketing Manager

Black Lives In Music; Greater London; On-site; GBP 85,000 - 105,000; Full time

Job summary

The Royal Philharmonic Orchestra is seeking an experienced senior marketer to lead campaigns and drive audience growth across London concerts and UK venues. You’ll shape strategy, manage the marketing calendar, and oversee budgets and offline media buying, while mentoring the Marketing Coordinator and Marketing Assistant.

You’ll collaborate with ticketing, digital, design and artistic planning teams, bringing creative ideas and commercial judgement.

Responsibilities

• Lead marketing campaigns for London concerts and UK tours.
• Set campaign strategy and marketing calendar.
• Manage campaign budgets and offline media buying.
• Line-manage Marketing Coordinator (Residencies) and Marketing Assistant.
• Collaborate with ticketing, digital, design and artistic planning teams.
• Evaluate campaigns and iterate based on data.

Job description

Lead the marketing that brings audiences to hear the Royal Philharmonic Orchestra (RPO). We're looking for an experienced marketer who combines creative ideas with clear commercial judgement. You'll have led people, managed budgets and delivered campaigns that grew revenue and audiences, using sales and audience data to decide what to do next.

This is a new, senior role in the Marketing & Communications team. You'll lead campaigns for our London concerts and set the campaign strategy and marketing calendar for our concerts across the UK. You'll also contribute to the RPO's wider marketing strategy and manage campaign budgets and offline media buying, as well as line-managing the Marketing Coordinator (Residencies) and Marketing Assistant and deputising for the Director when needed.

The role is as varied as the music we play and the places we play it. In the same week we can perform a symphony with our Music Director Vasily Petrenko, a pop night and a family concert, in venues from the Royal Albert Hall and Cadogan Hall to BOXPARK Wembley and venues across the UK. Each concert has its own audience, and you'll shape how we reach them, whether they have never been to a concert or come every month. Expect to bring creative ideas, test new approaches and judge what worked: evaluating every campaign is a core part of the job.

The role calls for compelling copy, clear thinking and the ability to work collaboratively with colleagues in ticketing, digital, design and artistic planning. You don't need an orchestral music background, but we'd like you to understand how the cultural sector works and how audiences think, and to care about what music can do for people.

Concert attendance is part of the role, with weekends, evenings and occasional UK-wide travel required.