Audience Growth & Membership Lead

The People's Orchestra; West Bromwich; On-site; GBP 40,000 - 42,000; Full time

Job summary

The People’s Orchestra is seeking a Membership & Audience Growth Manager to help more people find their voice and join our community. You’ll lead paid campaigns, grow fee-paying members by at least 200 per year, and fill seats at concerts.

You’ll work with the Membership lead to engage new audiences and sustain growth across our groups. With a focus on measurable outcomes, you’ll manage a £60k–£80k budget, build partnerships, create engaging content, and use AI tools to plan, create and analyse

Qualifications

• Min 5 years in hands-on marketing with proven growth of sign-ups or attendance.
• Experience with paid advertising (Meta, Google, YouTube) with measurable results.
• Strong social media skills; able to create content (writing, images, video).
• PR and media experience.
• Experience building partnerships outside the organisation.
• Experience using AI tools at work.
• Full UK driving licence and access to a car.
• Availability for some evenings and weekends around rehearsals and concerts.
• Experience in membership, charity, arts, leisure or sport organisations welcome; CRM, email marketing and SEO skills; Welsh language skills for groups in Wales.

Responsibilities

• Plan and run targeted paid advertising with a budget of £60,000–£80,000 a year.
• Promote concerts to new audiences and invite people to a free first session.
• Turn bookings into first visits with CRM emails and reminders, a warm welcome and a buddy.
• Build partnerships with community groups, employers, GP social prescribers, music services and local media.
• Create posts, short videos, member stories and press coverage that show a first rehearsal feel.
• Set the direction for our Social Media Admin and work with Orchestra/Choir Managers to target groups needing new singers and players.
• Track every step from first enquiry to first rehearsal, report honestly and test what works.
• Use AI tools sensibly to plan, create and analyse.

Skills

Marketing management

Paid advertising

Social media content creation

PR and media relations

Partnership building

AI tools at work

Driving licence

Evenings and weekend availability

Tools

CRM systems

Email marketing tools

SEO

Job description

The People’s Orchestra is seeking a Membership & Audience Growth Manager to help more people find their voice and join our community. You’ll lead paid campaigns, grow fee-paying members by at least 200 per year, and fill seats at concerts.

You’ll work with the Membership lead to engage new audiences and sustain growth across our groups. With a focus on measurable outcomes, you’ll manage a £60k–£80k budget, build partnerships, create engaging content, and use AI tools to plan, create and analyse