Media Relations Manager

The Bigger Boat; Lower Hopton; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading integrated agency is looking for an experienced PR professional to join their team. The role involves building relationships with journalists, creating impactful narratives, and managing multiple accounts. The ideal candidate will have a strong background in digital PR, excellent copywriting skills, and the ability to work under pressure. Additional benefits include flexible working, a training budget, and generous holiday allowances.

Benefits

26 days holiday + bank holidays + birthday off

Flexible working

Training budget

Free parking

Qualifications

• At least 3 years in a PR account manager or media relations role.
• Exceptional writing and editing skills with a strong news sense.

Responsibilities

• Working directly with clients to understand their objectives.
• Pitching to journalists/publications for opportunities.
• Copywriting for secured opportunities.

Skills

Networking

Copywriting

Media Relations

Job description

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Location: Mirfield (hybrid working is an option, with a minimum of 2 days per week in the office)

Holiday: 26 days + bank holidays + your birthday off

Experience: At least 3 years in a PR account manager or media relations role

How to apply: Email your CV, portfolio link, and a short covering letter to Louise Jaggar: [e-mail]

The Bigger Boat is an award-winning integrated agency based in scenic Wheatley Park in Mirfield, close to Huddersfield and Leeds. We’re a friendly crew of designers, developers, digital marketers, PR specialists, and content creators. Our expanding client list includes well-known international brands, as well as both national and regional businesses.

The role

We have a fantastic opportunity for an experienced and enthusiastic PR professional to join our growing team. We’re looking for someone with proven experience in digital PR and media relations and a strong track record of building and maintaining journalist relationships. You’ll be well-versed in all strands of PR activity, including preparing articles and press releases for the media, as well as identifying and securing comment opportunities to achieve coverage in line with our clients’ objectives. You must be organised, confident, and passionate about keeping a constant eye on relevant news stories, opportunities, and ever-changing needs of journalists you liaise with. You’ll play a key role in growing and protecting our clients’ brands in the media, and work closely with other departments in the business, including design, digital marketing, and content marketing, to deliver wider integrated communications strategies. The role requires exceptional copywriting skills, a passion to establish and develop relationships with national, regional, and trade press contacts, and the ability to manage multiple accounts and projects simultaneously. You should also have a strong understanding of media relations, and the confidence to discuss your ideas and rationale.

On a day-to-day basis, you will be:

• Working directly with clients to understand their objectives
• Liaising with internal departments to achieve clients’ goals
• Pitching to journalists/publications for opportunities
• Copywriting for secured opportunities
• Monitoring ResponseSource and news for proactive comment opportunities and following up
• Attending internal and client meetings

Skills and experience required:

• Minimum three years’ PR experience
• Exceptional writing and editing skills, with a strong news sense to craft impactful narratives
• Great networking skills and solid knowledge of UK national, regional, online, and trade media
• The ability to act on initiative, work under pressure, and exercise judgment
• Confidence to discuss ideas and rationale
• A proactive mindset
• Ability to meet tight deadlines and work as part of a team

Other professional ‘plus points’:

• Enthusiasm for ideating PR strategies for clients
• Knowledge of wider communication channels (social media, digital)
• Experience with news monitoring software to review and analyze coverage and PR successes
• Confidence to present ideas to clients
• Sharing knowledge with colleagues
• Ability to deliver solutions quickly when required
• Not afraid to challenge and be challenged

Additional benefits include:

• 26 days’ holiday + bank holidays + your birthday off
• Flexible working, with up to 2-3 days remote work per week
• Training budget for each employee
• Free parking

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Marketing Services