Measurement Ops Lead - MMM & Brand Tracking (Global)

Adelphi Group; Greater London; Sur place; GBP 65 000 - 90 000; Plein temps

Résumé du poste

PHD is a next generation agency network building the measurement and effectiveness function for adidas across its global market structure. The Measurement Operations Manager is the engine room of the adidas measurement function, the single point of contact for the data that feeds adidas’s MMM programme, brand tracking and audit obligations.

In this role you will own data collection across markets, build the delivery calendar, drive automation, ensure data quality and oversee taxonomy and audits

Qualifications

• Meticulous operator with experience running media data pipelines to fixed deadlines across multiple markets.
• Fluency in media investment data, spanning spend, delivery and taxonomy structures across channels.
• Confident coordinating client, vendor and market stakeholders across timezones.
• Sufficient statistical literacy to sanity-check inputs before they reach a model.

Responsabilités

• Own MMM data collection across the tiered market programme, from investment specs and schemas through cadence and quality assurance.
• Build and run the measurement delivery calendar spanning MMM cycles, brand tracking feeds and audit submissions.
• Manage the handover of data collection from the incumbent agency and protect live collection windows during transition.
• Lead the shift from manual data chase to automated provisioning with market teams and vendors.
• Maintain data quality and the known-issues log, ensuring clean inputs for models and audits.
• Uphold taxonomy compliance in the data feeding measurement and escalate gaps.
• Supply total media spend across channels for audit sample selection.
• Coordinate logistics for tests and learning agenda fielding across markets.
• Maintain shared measurement tools including test trackers, reach calculator and significance calculator.

Connaissances

Data pipelines

Media data

Deadline-driven

Stakeholder coordination

Outils

Test trackers

Reach calculator

Statistical significance calculator

Description du poste

PHD is a next generation agency network building the measurement and effectiveness function for adidas across its global market structure. The Measurement Operations Manager is the engine room of the adidas measurement function, the single point of contact for the data that feeds adidas’s MMM programme, brand tracking and audit obligations.

In this role you will own data collection across markets, build the delivery calendar, drive automation, ensure data quality and oversee taxonomy and audits