Effectiveness Manager

PHD; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

PHD is seeking an Effectiveness Manager to translate measurement outputs into planning-ready guidance for adidas across its global markets. You will connect MMM results, brand tracking data, and experimentation insights into actionable recommendations for market-level planning.

A strong sense of how to make metrics matter in decision making is essential. The role sits within a modern agency network focused on data, AI, and measurement effectiveness, with an emphasis on turning complex analytics

Job description

Job Description

PHD are a next generation agency network. One that helps our clients outthink, outpace and outgrow the competition. We do this through a unifying vision of Intelligence.Connected, and the application of data and AI to enable a greater connectivity between our services, the experiences we create for consumers and the way we work with clients. PHD has been appointed as part of adidas’s global media agency network and is building the measurement and effectiveness function that will serve the brand across its global market structure.

Agency

PHd

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Overview

PHD are a next generation agency network. One that helps our clients outthink, outpace and outgrow the competition. We do this through a unifying vision of Intelligence.Connected, and the application of data and AI to enable a greater connectivity between our services, the experiences we create for consumers and the way we work with clients. PHD has been appointed as part of adidas’s global media agency network and is building the measurement and effectiveness function that will serve the brand across its global market structure.

The Role in a Sentence

The Effectiveness Manager owns the so-what of adidas measurement: turning MMM, brand tracking and experimentation evidence into planning-ready guidance, and making sure what one market learns becomes what every market knows. Adidas generates more measurement evidence than almost any advertiser: a tiered Marketing Mix Modelling programme, brand tracking in around forty countries, and a mature experimentation machine run through its Media Beliefs workstream. The historic gap is conversion; findings can sit in decks rather than shaping the next planning decision, and tests get run without their learnings being institutionalised. This role closes that gap. It is the translation layer between model outputs and market planning, adding the media context that makes a number mean something, and the custodian of the learning agenda’s evidence base. Where the Measurement Operations Manager owns the data going in, this role owns what comes out.

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/