Measurement Lead

Starcom; Greater London; Hybrid; GBP 90,000 - 135,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom is seeking a senior Measurement Lead in London to shape how marketing effectiveness is understood and applied for a major global consumer goods client. The role combines analytics, media planning and experimentation to drive business decisions and learning across brands and markets.

You will lead the measurement strategy, oversee tests, and translate complex analyses into practical recommendations that influence channel mix, planning and investment.

Qualifications

• Strong experience in marketing measurement and analytics across channels.
• Proficient in interpreting MMM and experimentation results.
• Ability to translate complex analyses into actionable recommendations.
• Experience shaping measurement strategy across multiple brands/markets.
• Builds trusted relationships with senior clients and cross-functional teams.
• Experience improving measurement approaches and testing roadmaps.

Responsibilities

• Lead the measurement strategy across a portfolio of brands and markets.
• Integrate MMM, experimentation, campaign measurement and reporting.
• Own the Test & Learn roadmap and oversee studies.
• Translate outputs into practical recommendations for channel mix and investment decisions.
• Develop scalable measurement standards, frameworks and best practices.
• Partner with strategy, planning, data, tech and analytics teams to embed measurement.
• Lead senior client conversations and coach the measurement team.

Skills

Marketing measurement

Econometrics

Media analytics

Data science

Digital analytics

Marketing effectiveness

Job description

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa. We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

Overview

We are hiring a Measurement Lead to shape how marketing effectiveness is understood and applied for a major global consumer goods client with a portfolio of iconic household brands. This is a senior role with the opportunity to influence media strategy and investment across multiple brands and markets, turning sophisticated measurement into decisions that make a real commercial difference. You’ll bring together analytics, media planning and experimentation while helping teams build a stronger culture of learning and effectiveness.

Responsibilities

What you'll be doing:

• Lead the measurement strategy across a portfolio of consumer brands and markets, connecting business and media objectives to clear KPIs and learning priorities.
• Bring together MMM, experimentation, campaign measurement and reporting to create a joined-up view of marketing effectiveness.
• Own the Test & Learn roadmap, identifying the most valuable business questions and overseeing incrementality studies, geo-lift tests and other causal measurement approaches.
• Translate measurement and MMM outputs into practical recommendations that influence channel mix, optimisation, planning and investment decisions.
• Develop scalable measurement standards, frameworks and best practice, helping local teams strengthen their measurement capabilities.
• Partner closely with strategy, planning, media, data, technology and analytics teams to embed measurement throughout the planning process.
• Lead senior client conversations while coaching and developing a measurement team and sharing learning across the wider network.

Qualifications

Skills we're looking for:

• Strong experience in marketing measurement, econometrics, media analytics, data science, digital analytics, marketing effectiveness or a related discipline.
• Practical experience interpreting MMM, experimentation and campaign measurement, with the ability to turn complex analysis into clear, actionable recommendations.
• Confidence shaping measurement strategy across multiple brands, markets or interconnected workstreams.
• A strong understanding of concepts such as response curves, saturation, marginal and average ROI, diminishing returns and channel interdependencies.
• The ability to build trusted relationships with senior clients and cross-functional specialists, making complex measurement topics clear and relevant.
• Experience improving measurement approaches, testing roadmaps, data quality, reporting standards or analytical ways of working.
• A collaborative approach to leadership, with experience coaching and developing analysts, managers or cross-functional teams.

Additional Information

Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week. At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.