MarTech Lead: Strategy, Architecture & Analytics

Trade Nation; Greater London; On-site; GBP 100,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Discretionary bonus

Private healthcare

Life Insurance

Critical Illness

Income Protection

Lifestyle allowance

Location flexibility

Parental leave

Job summary

Trade Nation is seeking a MarTech Lead to own our marketing technology ecosystem in a regulated environment. You will shape strategy, architecture, and the vendor landscape while collaborating with Marketing, Product, Engineering and Data to drive delivery.

Our stack includes HubSpot as our CRM and a headless CMS, with server-side GTM and Consent Mode. You’ll enable AI use cases and ensure governance, data quality and scalable processes.

Qualifications

• 6+ years in MarTech or related field with stack ownership.
• Hands-on with headless CMS platforms.
• Experience with HubSpot or GA4/Amplitude analytics.
• Vendor selection and contract negotiation experience.
• Strong delivery, scoping, milestones and technical requirements.
• Experience in regulated industries is a plus.

Responsibilities

• Own the MarTech strategy and architecture, including audit and roadmap.
• Manage CMS, HubSpot, tracking and analytics governance and integrations.
• Lead vendor selection, negotiations and renewals, decide buy/build/retire.
• Build foundations for tracking/analytics (server-side GTM, GA4, Consent).
• Identify and deliver AI use cases across content, localisation and ops.
• Set delivery standards and convert requirements into technical projects.
• Be the tech partner for Marketing, coordinating with Product/Engineering/Data.

Skills

MarTech strategy

Vendor negotiation

Cross-functional

Data governance

Project delivery

Tools

Headless CMS

HubSpot CRM

GA4

Amplitude

Mixpanel

Job description

Trade Nation is seeking a MarTech Lead to own our marketing technology ecosystem in a regulated environment. You will shape strategy, architecture, and the vendor landscape while collaborating with Marketing, Product, Engineering and Data to drive delivery.

Our stack includes HubSpot as our CRM and a headless CMS, with server-side GTM and Consent Mode. You’ll enable AI use cases and ensure governance, data quality and scalable processes.