MarTech Lead

Trade Nation; Greater London; On-site; GBP 100,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Discretionary bonus

Private healthcare

Life Insurance

Critical Illness

Income Protection

Lifestyle allowance

Location flexibility

Parental leave

Job summary

Trade Nation is seeking a MarTech Lead to own our marketing technology ecosystem in a regulated environment. You will shape strategy, architecture, and the vendor landscape while collaborating with Marketing, Product, Engineering and Data to drive delivery.

Our stack includes HubSpot as our CRM and a headless CMS, with server-side GTM and Consent Mode. You’ll enable AI use cases and ensure governance, data quality and scalable processes.

Qualifications

• 6+ years in MarTech or related field with stack ownership.
• Hands-on with headless CMS platforms.
• Experience with HubSpot or GA4/Amplitude analytics.
• Vendor selection and contract negotiation experience.
• Strong delivery, scoping, milestones and technical requirements.
• Experience in regulated industries is a plus.

Responsibilities

• Own the MarTech strategy and architecture, including audit and roadmap.
• Manage CMS, HubSpot, tracking and analytics governance and integrations.
• Lead vendor selection, negotiations and renewals, decide buy/build/retire.
• Build foundations for tracking/analytics (server-side GTM, GA4, Consent).
• Identify and deliver AI use cases across content, localisation and ops.
• Set delivery standards and convert requirements into technical projects.
• Be the tech partner for Marketing, coordinating with Product/Engineering/Data.

Skills

MarTech strategy

Vendor negotiation

Cross-functional

Data governance

Project delivery

Tools

Headless CMS

HubSpot CRM

GA4

Amplitude

Mixpanel

Job description

We are looking for a MarTech Lead to take ownership of our marketing technology ecosystem and shape its future across a multi-jurisdiction regulated environment.

You will own the MarTech strategy, architecture, roadmap and vendor landscape, while working closely with Marketing, Product, Engineering and Data. This is a hands-on role where you will make technology and vendor decisions, shape requirements and drive delivery.

Our stack is evolving quickly, with HubSpot becoming our sole CRM, the website moving to a headless CMS, tracking transitioning to server-side GTM and Consent Mode, and Amplitude being rolled out as our behavioural analytics platform.

Compliance is an integral part of the role, with consent, data governance and financial promotions requirements embedded into the way our MarTech ecosystem operates.

What you’ll be responsible for

• Own the MarTech strategy and architecture, including the audit, rationalisation roadmap and future-state technology stack.
• Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processes.
• Lead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technology.
• Build the foundations for tracking, measurement and analytics, including server-side GTM, GA4, Consent Mode and Amplitude activation.
• Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations.
• Establish clear delivery and documentation standards, turning Marketing requirements into well-defined technical projects with clear ownership and milestones.
• Act as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap, including the 2027 rebrand workstream.

Requirements

• 6+ years of experience in MarTech, Marketing Operations, Growth Engineering or a related field, including at least 2 years owning a technology stack.
• Hands-on experience with headless CMS platforms.
• Strong experience with at least one of the following: HubSpot or an equivalent enterprise CRM, server-side tagging and GA4, Amplitude, Mixpanel or similar product analytics platforms.
• Proven experience in vendor selection, contract negotiation and technology rationalisation, with the ability to assess when to buy, build or retire a solution.
• Strong project delivery and documentation skills, with experience defining scope, milestones, ownership and technical requirements.
• Practical experience with AI tools in Marketing and the ability to identify valuable, measurable use cases.
• Experience in a regulated industry, such as trading, fintech, gambling or insurance, is a strong advantage.
• Understanding of consent, data governance and compliance requirements in digital marketing.
• Comfortable working across Marketing, Product, Engineering and Data, with strong communication skills and the ability to lead cross-functional projects remotely
  

Benefits

• Competitive salary, and discretionary annual bonus.
• Private healthcare.
• Life Insurance, Critical Illness & Income Protection cover.
• Active Lifestyle allowance.
• Annual leave above minimum entitlement.
• Up to 3 weeks allowance to work in any location.
• Enhanced parental leave packages.