Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Gen[...]

Honor Search Ltd; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A global B2B Lead Generation and Marketing agency in London is seeking a Marketing Strategist to shape and execute clients' B2B marketing and event strategies. The role focuses on lead generation, requiring collaboration with clients and internal teams to create impactful campaigns. Ideal candidates will have a strong B2B marketing background, analytical skills, and a degree in Marketing or Business.

Qualifications

• Proven experience in a strategic B2B marketing role, preferably with event marketing focus.
• Strong analytical skills and data interpretation abilities.

Responsibilities

• Create and implement B2B marketing and event plans aligned with client objectives.
• Conduct research to identify trends and insights to inform strategies.
• Develop high-quality content supporting lead generation.

Skills

Analytical Skills

Communication

Creative Problem-Solving

Organizational Skills

Collaboration

Education

Degree in Marketing

Degree in Business

Job description

Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events) - Global Lead Generation Marketing Agency - London, City (Hybrid)

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Founder | Managing Director at Honor Search Ltd

B2B Agency background needed

Hybrid

Global agency - 65 staff and growing!

Working with clients such as AWS, Adobe, Google, SAP etc

MUST have B2B experience

About:

A global B2B Lead Generation and Marketing agency in London is seeking a Event Manager to join their team. They focus on adding value, authority, and leadership through in-person summits, virtual festivals, workshops, and live broadcasts, engaging attendees, speakers, partners, and members from the world's largest companies and exciting startups such as SAP, Adobe, Google, AWS, etc.

Role: Strategist

The Strategist will shape and execute clients' B2B marketing and event strategies, focusing on lead generation. Responsibilities include developing comprehensive plans aligned with business goals, leveraging insights and data to drive decisions, and creating campaigns that deliver measurable lead results.

Key Responsibilities:

1. Strategy Development: Create and implement B2B marketing and event plans aligned with client objectives and target audiences.
2. Market Research: Conduct research to identify trends, opportunities, and insights to inform strategies.
3. Client Collaboration: Work closely with clients to understand their goals and tailor strategies accordingly.
4. Campaign Planning: Develop detailed plans including timelines, budgets, and resources.
5. Performance Analysis: Monitor and analyze campaign performance, providing insights for optimization.
6. Innovation: Stay updated on industry trends and emerging technologies.
7. Topic and Theme Creation: Develop relevant topics and themes for marketing and events.
8. Customer Persona Development: Understand target personas to create resonant content.
9. Internal and Cross-Functional Collaboration: Work with internal teams on campaign and event creation, ensuring alignment across departments.
10. Content Creation: Develop high-quality content supporting lead generation, such as whitepapers and outreach copy.
11. Agility and Responsiveness: Adjust strategies based on campaign performance.
12. Reporting: Prepare reports showcasing results and strategic recommendations.

Qualifications:

• Proven experience in a strategic B2B marketing role, preferably with event marketing focus.
• Strong analytical skills and data interpretation abilities.
• Excellent communication and presentation skills.
• Creative problem-solving skills.
• Ability to work collaboratively in a fast-paced environment.
• Strong organizational skills for managing multiple projects.
• Degree in Marketing, Business, or related field preferred.

Key Attributes:

• Strategic thinker
• Client-centric
• Collaborative team player
• Results-oriented
• Adaptable
• Innovative
• Data-driven

Seniority level:

Mid-Senior level

Employment type:

Full-time

Job function:

Marketing

Industries:

Marketing Services

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