Marketing Specialist - Exeter

City West Country Ltd; Exeter; On-site; GBP 26,000 - 35,000; Full time

Benefits offered by this job

Employee Car Scheme

25 days' holiday + bank holidays

Pension scheme

Benefits Hub discounts

Employee Assistance Programme

Cycle to work scheme

Job summary

City West Country Ltd. in Exeter seeks a Marketing Specialist for a six-month maternity cover to own marketing activity across Chery dealerships, Tangelo, Fleet platform and other brands like Mercedes-Benz and Maxus.

You’ll drive campaigns, lead generation, content across the portfolio, and collaborate with an established team in a fast-paced automotive business.

Qualifications

• Experience with a CMS (Wordpress or Magento) and Google Analytics.
• Experience with eMarketing and automation platforms (HubSpot).
• eCommerce experience is essential.

Responsibilities

• Implementation of a content calendar to support Sales campaigns and marketing activities.
• Ownership of Fleet and SME channels for brands within the CWC portfolio, driving growth and lead generation.
• Create and schedule content aligned with the content calendar and manufacturer/market indicators.
• Maintain engaging web content in line with manufacturer standards and SEO/GEO focuses.
• Coordinate content via videographers, photographers and influencers.
• Analyze and report on campaigns: openers, CTR, engagement and conversions.
• Execute email marketing campaigns to generate and nurture leads.
• Support workflows using platforms such as HubSpot and SugarCRM.
• Assist with advertising and PR opportunities (organic and paid).
• Provide reporting and insights for marketing board meetings.
• Support with launches of new projects and brands.
• Conduct bi-annual competitor research to understand journeys.

Skills

CMS Wordpress

CMS Magento

Google Analytics

HubSpot

eCommerce

Graphic design

Paid social ads

SEO

Content marketing

Tools

SugarCRM

HubSpot

Job description

Salary: £30,000.00

Hours: Monday to Friday 08:30-17:00

Location: Exeter

This is a fantastic opportunity to join City West Country Ltd in our Exeter Head Office as a Marketing Specialist on a six month maternity cover contract.

In this role, you'll take ownership of marketing activity across our newly acquired Chery dealerships, our used car division Tangelo and our Fleet platform, while also supporting other brands within the wider business such as Mercedes-Benz and Maxus. It's a varied and fast-paced position that would suit and experienced marketeer who enjoys problem solving, managing multiple priorities and making a real impact.

While this is predominantly a Monday to Friday role, it will require some weekend working to help with our events and answering customer queries via our Social Media platforms, this will be given back as time in lieu.

This is a rare and exciting opportunity to play a key role in building the profile of a new brand, while benefiting from the support and guidance of an already established team within a growing business.

Who are City West Country?

We are a privately owned, award-winning automotive group with over 40 years of industry experience, operating successful dealerships across Exeter, Taunton, Plymouth and Truro. As our business continues to expand, we're offering the right candidate the chance to thrive in a fast-paced, forward-thinking environment

Owned by a father-and-son team, we pride ourselves on strong family values. For the past three years, we have also been recognised as an Outstanding Company to Work For by Best Companies!

What can we offer you?

• Employee Car Scheme
• 25 days' holiday + bank holidays
• Scottish Widows salary sacrifice pension scheme
• Access to our exclusive Benefits Hub - discounts on big brands
• Employee Assistance Programme
• Cycle to work scheme and eye care vouchers
• Life assurance 1 x basic salary
• Long Service Awards to celebrate your milestones

What You'll Be Doing

As a Marketing Specialist you will drive brand awareness and lead generation by creating engaging content across the CWC portfolio, delivering targeted marketing campaigns to support Sales and Aftersales, and managing Fleet and SME communications.

Key Responsibilities

• Implementation of a content calendar to support Sales and After Sales campaigns and marketing activities. This can vary from campaign to campaign, but can include activities such as the creation of social media assets, web content and blogs
• Ownership of Fleet and SME channels for brands within the CWC portfolio, driving growth, engagement and lead generation
• Create and schedule content in line with content calendar, taking into account key requirements from the manufacturer and market indicators
• With support of the website lead, create and maintain engaging web content in line with manufacturer standards and key SEO/GEO focuses (including website page setup, administration and maintenance)
• Liaise with and co-ordinate engaging content via videographers, photographers and influencers
• Support with analysing and reporting on individual activities, tracking openers, CTR, engagement and conversions
• Email marketing in line with CWC and manufacturer requirements and campaigns for the purpose of generating leads and lead nurturing
• Support with workflows using marketing platforms such as HubSpot and SugarCRM
• Where applicable, support the business with advertising and PR opportunities (organic and paid)
• Provide reporting and insights when required for marketing board meetings
• Support the business with the set up and launch of new projects and brands
• Conduct competitor research bi-annually to understand competitor communication and customer journeys

What We're Looking For

• Experience with a CMS (preferably Wordpress or Magento) and Google Analytics
• Experience with eMarketing and automation platforms (preferably Hubspot)
• eCommerce experience is essential
• Graphic design experience (Adobe) desirable
• Experience with paid social ads desirable
• SEO/GEO experience desirable
• Organised self-starter
• Maintain calm under pressure
• Great multi-tasker and project management skills
• A willingness to learn
• Strong communicator
• Works effectively as part of a team

Is This You?

We are passionate about creating a diverse and inclusive place to work, with a commitment to equality and fairness at the heart of our values and everyday practices and policies. We aim to recruit, nurture and retain a diverse workforce that reflect the diversity of our customer base.