Digital Marketing Executive

White Dove Motor Group; Cardiff; On-site; GBP 23,000 - 29,000; Full time

Job summary

White Dove Motor Group is seeking a Digital Marketing Executive on a maternity cover basis to drive customer acquisition across Škoda, CUPRA, SEAT, Suzuki and Geely from Cardiff. The role reports to the Marketing Manager and involves hands-on digital marketing across social media, email, campaigns and events.

You will manage content, CRM activity and lead tracking, delivering campaigns aimed at high-quality leads and showroom visits while maintaining brand guidelines and ROI-focused activity.

Qualifications

• Creative and digitally confident with a good eye for content and design.
• Commercially minded, focused on delivering results.
• Comfortable creating content for social media and multi-brand campaigns.
• Organised and able to manage multiple brands, campaigns and deadlines.
• Confident using digital marketing platforms and analyzing performance data.
• Proactive, collaborative and good at communicating across teams.

Responsibilities

• Support delivery of digital marketing campaigns across all brands.
• Help create campaigns to generate sales leads, enquiries, test drives and showroom visits.
• Assist with paid social and digital advertising with Marketing Manager and agencies.

Skills

Creative

Commercial mindset

Digital confidence

Content creation

Organised

Data driven

Communication

Tools

CRM tools

Social media platforms

Google Analytics

Email marketing

Job description

Full-time | 10-month fixed-term contract | Start: End of Sept/beginning of Oct 2026 | Salary: £28,000 per annum (pro rata)

White Dove Motor Group is looking for a Digital Marketing Executive to join our growing marketing team on a maternity cover basis , playing a key role in driving customer acquisition across our automotive brands: Škoda, CUPRA, SEAT, Suzuki and Geely .

This is a hands-on, varied role working closely with theMarketing Manager, with the main objective of supporting marketing activities that generate high-quality leads, increase brand awareness and ultimately drive sales.

The Role

You’ll support the Marketing Manager in delivering the day-to-day digital marketing strategy across the Group. You’ll be involved in everything from social media and content creation to email campaigns, lead tracking, paid advertising, website updates and events.

We’re looking for someone creative, commercially minded and digitally confident, with a genuine interest in creating marketing that gets results.

Key Responsbilities

• Support the delivery of digital marketing campaigns across Škoda, CUPRA, SEAT, Suzuki and Geely.
• Help create campaigns designed to generate sales leads, enquiries, test drives and showroom visits.
• Support paid social and digital advertising activity, working alongside the Marketing Manager and external agencies where required.

Social Media & Content

• Manage the day-to-day social media activity across our dealership.
• Plan and maintain social media content calendars.
• Attend dealerships, events and activations to capture content.
• Adapt content and messaging across different automotive brands while maintaining brand guidelines.
• Monitor social channels and support community engagement.

Email Marketing & CRM

• Assist with customer communications around offers, new models, events and lead-generation activity.
• Assist with CRM and customer journey activity.

Lead Tracking & Reporting

• Track and maintain accurate records of marketing-generated leads.
• Work with Sales teams to monitor lead follow-up and outcomes.
• Identify which channels and campaigns are delivering the strongest results.
• Use data and insights to help optimise marketing activity and maximise ROI.

Website & Digital

• Support the management and optimisation of dealership website.
• Keep offers, vehicle information, events and marketing messages accurate and up to date.

Events & Local Marketing

• Support the planning and delivery of dealership events, vehicle launches and local marketing activity.
• Attend events to support the team and capture content.
• Support local partnerships and community activity across Cardiff and South Wales.

About You

We’re looking for someone who is:

• Creative and digitally confident, with a good eye for content and design.
• Commercially minded, understanding that good marketing ultimately needs to deliver results.
• Comfortable creating content for social media.
• Organised and able to manage multiple brands, campaigns and deadlines.
• Confident using digital marketing platforms and social media channels.
• Comfortable working with data and using performance insights to inform decisions.
• Proactive, enthusiastic and willing to get stuck in.
• A strong communicator who enjoys working collaboratively across departments.
• Able to work independently while also taking direction from the Marketing Manager.
• Interested in trying new ideas and finding creative ways to reach customers.

Previous experience in automotive marketing is not essential.

Why Join White Motor Group?

This is an opportunity to join a growing marketing function and have a genuine impact on how our brands are presented and promoted across South Wales.

You’ll work acrossfive automotive brands, giving you exposure to a wide range of marketing activity, audiences and campaigns.

This is a maternity cover position, offering the opportunity to make a real impact within a growing marketing team during an exciting period for the Group.

Working Arrangements

• Anticipated start:End of September 2026
• Working hours:Monday–Friday, 8:30am–5:00pm
• Location: On-site - Hadfield Road, Cardiff