Marketing Executive

Wessex Garages; Cardiff; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Holiday allowance

Pension

Car purchase program

Cycle to Work

Wellbeing support

Eye tests

Job summary

Wessex Garages is seeking a Marketing Executive to lead integrated marketing across our brands from Cardiff. You will plan, create content, manage campaigns and ensure consistency between online and in-store experiences to boost visibility and sales.

The role requires hands-on delivery, strong copywriting, and a commercial mindset. You will work across digital channels, events, and CRM to optimise customer journeys and business outcomes.

Qualifications

• Proven experience in a marketing, digital, or content-focused role.
• Strong understanding of digital channels and online customer behaviour.
• Excellent communication and copywriting skills.
• Highly organised with the ability to manage multiple projects simultaneously.
• Strong attention to detail and commitment to brand excellence.
• Proficiency in Microsoft Office and tools such as Canva, Meta Business Suite, and Google Analytics.

Responsibilities

• Plan, manage, and execute marketing activity across franchises in line with brand guidelines and compliance standards.
• Ensure consistent and premium brand representation across all digital and physical touchpoints.
• Develop and deliver engaging, high-quality content across websites, social media, paid channels, and manufacturer platforms.
• Maintain accurate and compelling vehicle listings, offers, and digital assets.
• Create dealer generated content for all media platforms.
• Strategically position vehicles across marketing channels to maximise exposure and customer appeal.
• Coordinate product placement across digital platforms, including homepage features, social campaigns, and paid media.
• Lead in-showroom product presentation, including vehicle displays, POS materials, and promotional zones.
• Organise external product placements, arrange bookings, model focuses, decals for vehicles, brand event kits, brand ambassadors.
• Notify management of bookings and setup instructions.
• Collaborate with sales teams on priority models and launches.
• Ensure alignment between online presentation and showroom experience for a seamless customer journey.
• Support campaigns including new vehicle launches, seasonal promotions, and aftersales initiatives.
• Coordinate dealership events, sponsorships, and local marketing activity.
• Monitor campaign performance, analyse digital metrics, website traffic, and lead generation.
• Provide insight-driven recommendations to optimise marketing effectiveness.
• Utilise manufacturer, CRM, and Auto Trader reporting to inform decisions.
• Support CRM activity, including email campaigns, lead nurturing, and customer communications.
• Enhance customer journeys through targeted messaging and data-driven segmentation.
• Work with dealership leadership, sales teams, manufacturers, and external partners to deliver aligned outcomes.
• Act as a key contact for brand compliance and campaign approvals.
• Maintain marketing plans, budgets, and schedules, ensuring delivery on time and within budget.
• Manage marketing systems, user access, and data accuracy across platforms.
• Ensure dealership information is consistent across online listings and third-party platforms.

Skills

Marketing experience

Digital marketing

Content creation

Copywriting

Campaign management

Brand management

Analytics

CRM familiarity

Microsoft Office

Canva

Meta Business Suite

Google Analytics

Tools

Canva

Meta Business Suite

Google Analytics

Job description

Wessex Garages is a leading automotive retailer with a distinguished heritage built on delivering exceptional customer experiences. Representing some of the UK’s most recognised and prestigious automotive brands, we are driven by a commitment to innovation, performance, and seamless customer engagement across every touchpoint.

We are seeking a proactive and commercially minded Marketing Executive to lead and elevate marketing performance across our franchises, strengthening brand presence, enhancing customer journeys, and driving measurable sales growth.

Role Overview

The Marketing Executive will take ownership of the planning and execution of integrated marketing activity across both brands. This role combines strategic coordination with hands-on delivery, ensuring all campaigns, content, and channels are aligned with manufacturer standards and commercial objectives.

A key focus of this role will be product positioning and placement, ensuring that our brand's vehicles are effectively showcased across all customer-facing channels to maximise visibility, desirability, and conversion.

The working hours for this role are 9am - 5pm Monday to Friday. You will be based from our Hyundai - Penarth Road, Cardiff site and travel across our dealerships in South Wales and the South West will be required.

Key Responsibilities

Marketing Delivery & Brand Management

• Plan, manage, and execute marketing activity across our franchises in line with brand guidelines and compliance standards
• Ensure consistent and premium brand representation across all digital and physical touchpoints

Content Creation & Digital Presence

• Develop and deliver engaging, high-quality content across websites, social media, paid channels, and manufacturer platforms
• Maintain accurate and compelling vehicle listings, offers, and digital assets
• Create dealer generated content for all media platforms.

Product Placement & Promotion

• Strategically position our vehicles across all marketing channels to maximise exposure and customer appeal
• Coordinate product placement across digital platforms, including homepage features, social campaigns, and paid media
• Lead in-showroom product presentation, including vehicle displays, POS materials, and promotional zones
• Organise External product placements, arrange bookings, model focuses, decals for vehicles, brand event kits, brand ambassadors.
• Notify all relevant management of bookings and set up instructions
• Collaborate with sales teams to highlight priority models, new launches, and high-margin products
• Ensure alignment between online presentation and physical showroom experience for a seamless customer journey

Campaign Planning & Execution

• Support and deliver integrated campaigns including new vehicle launches, seasonal promotions, and aftersales initiatives
• Coordinate dealership events, sponsorships, and local marketing activity to enhance community engagement

Performance & Insights

• Monitor campaign performance, analysing digital metrics, website traffic, and lead generation
• Provide insight-driven recommendations to continuously optimise marketing effectiveness
• Utilise manufacturer, CRM, and Auto Trader reporting to inform strategic decisions

CRM & Customer Engagement

• Support CRM activity, including email campaigns, lead nurturing, and customer communications
• Enhance customer journeys through targeted messaging and data-driven segmentation

Internal & External Collaboration

• Work closely with dealership leadership, sales teams, manufacturers, and external partners to deliver aligned marketing outcomes
• Act as a key point of contact for brand compliance and campaign approvals

Operational Delivery & Compliance

• Maintain marketing plans, budgets, and schedules, ensuring delivery on time and within budget
• Manage marketing systems, user access, and data accuracy across all platforms
• Ensure dealership information is consistently accurate across all online listings and third-party platforms

Essential

Skills & Experience

• Proven experience in a marketing, digital, or content-focused role
• Strong understanding of digital channels, social media, and online customer behaviour
• Excellent communication and copywriting skills
• Highly organised with the ability to manage multiple projects simultaneously
• Strong attention to detail and commitment to brand excellence
• Proficiency in Microsoft Office and tools such as Canva, Meta Business Suite, and Google Analytics

Desirable

• Automotive or multi-site retail marketing experience
• Experience working within manufacturer brand frameworks
• Knowledge of SEO, paid media, and content management systems
• Experience with CRM platforms and customer lifecycle marketing

What We’re Looking For

We are looking for a high-energy, commercially aware marketing professional who thrives in a fast-paced retail environment. You will bring creativity, structure, and ownership to the role, with a strong instinct for how to position products effectively to drive engagement and sales.

The ideal candidate will be confident working across multiple channels, capable of influencing stakeholders, and passionate about delivering impactful, measurable marketing outcomes.

Why join Wessex Garages?

Benefits

• Holiday Allowance – Enjoy 22 days of annual leave plus bank holidays, with extra days added the longer you stay with us.
• Pension Scheme – We contribute to your future with company-backed pension support.
• Exclusive Employee Schemes – Take advantage of our discounted car purchase programme and Cycle to Work scheme after completing your probation.
• Wellbeing Support – Through our partnership with Menable, a specialist service for the automotive sector, you’ll have free access to confidential coaching, wellbeing check-ins, and referral support where needed.
• Health Benefits – We provide complimentary eye tests and flu vaccination vouchers to help you stay healthy year-round.
• Event Perks – As proud sponsors of Bristol Bears Rugby we offer a limited number of free tickets to each game for our colleagues.

Please Note

• Driving licence checks will be carried out during the recruitment process.
• We are unable to provide visa sponsorship for this position.
• Candidates must have the right to work in the UK, and this will be verified as part of the recruitment process.

Reference VAN0605 and VAN0606