Marketing Specialist

Skin Within Aesthetics; Poole; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

A dynamic aesthetics brand in Poole is looking for a hands-on Marketing Manager to own and deliver the marketing strategy. This role involves generating client bookings, overseeing daily marketing tasks from digital campaigns to content creation, while also providing support to franchisees. The ideal candidate will have a strong marketing background, excellent communication skills, and a passion for the beauty and wellness sectors.

Benefits

Creative freedom

Opportunity to grow with the business

Hybrid working model

Qualifications

• Minimum 3 years’ marketing experience in a consumer-facing brand.
• Strong track record in digital marketing campaigns.
• Confident in creating engaging content, including video and photography.

Responsibilities

• Develop and manage the overall marketing calendar.
• Track performance of campaigns and optimize based on KPIs.
• Act as the go-to marketing contact for franchisees.

Skills

Campaign planning

Content creation

Digital marketing

Analytical mindset

Communication skills

Tools

Canva

Google Ads

SEO

Job description

Overview

Location: Poole, Dorset - 3-5 days p/w in Canford Cliffs HQ.

Salary: £30,000 – £35,000 DOE

Type: Full-time, Contractor

About Skin Within Aesthetics

Skin Within is a franchise aesthetics brand built on medical credibility, personalised skincare, and a commitment to sustainability. We combine advanced treatments like digital skin analysis, injectables, peels, and machine-led therapies with a philosophy that celebrates natural beauty and ethical practices.

With new franchise clinics launching across the UK, we’re building a marketing function that drives both local client demand and national brand growth.

Role Overview

We’re looking for a hands-on Marketing Manager who can own and deliver the marketing strategy for Skin Within. This role is both creative and commercial: you’ll be responsible for generating client bookings and overseeing the day to day strategic marketing from Google Ads to social drivers and email comms, growing our brand presence, and supporting franchisees with ready-to-go marketing assets and campaigns.

You’ll have one foot in day-to-day execution (content, social, email, design) and the other in strategy (campaign planning, analytics, franchise support, ROI tracking). This is the perfect role for someone who thrives in an entrepreneurial, fast-scaling brand where you can make a visible impact.

Key Responsibilities

• Strategy & Leadership
  • Develop and manage the overall marketing calendar, aligned to treatment launches, seasonal campaigns, and franchise openings.
  • Track performance of campaigns (social, email, paid media, events) and optimise based on clear KPIs.
  • Build a framework that supports franchisees with marketing toolkits, guidelines, and content packs.
  • Oversee all paid ads day to day and monitor tracking and customer journeys.

• Brand & Campaign Management
  • Ensure all marketing reflects Skin Within’s core values: medical credibility, natural results, and sustainability.
  • Plan and deliver integrated campaigns across social media, email, web, and local partnerships.
  • Oversee paid advertising (Meta Ads, Google Ads) with support from agencies/freelancers as required.

• Content & Creative
  • Create engaging content (photo, video, graphics) that educates clients and showcases results.
  • Work with practitioners to translate treatments into client-friendly storytelling (e.g. case studies, before/afters, expert explainers).
  • Design marketing materials (using Canva) for digital and in-clinic use. Create print ready artwork when needed.

• Digital & CRM
  • Manage social media channels and community engagement including local Facebook groups.
  • Build and execute email campaigns that nurture clients and drive bookings. Understanding customer groups, messaging and click bait driving content.
  • Oversee website content updates and work with developers on SEO/UX improvements.

• Franchise Support
  • Act as the go-to marketing contact for franchisees, ensuring brand consistency and providing practical marketing support.
  • Run inductions/training on how to implement local marketing campaigns effectively.
  • Support PR and local partnerships to build community presence for each new clinic.

Essential Requirements

• Resilience and hardworking mindset
• Minimum 3 years’ marketing experience, ideally in a consumer-facing brand.
• Strong track record in campaign planning and execution across social, email, and paid.
• Experience overseeing Google PPC campaigns
• Confident in content creation: video editing, photography, and design (Canva essential, Adobe a plus).
• Analytical mindset: able to interpret performance data and adapt campaigns for ROI.
• Excellent communication skills, with the ability to work closely with franchisees and practitioners.
• Highly organised, proactive, and comfortable working in a fast-moving environment.

• DesirableExperience in aesthetics, beauty, wellness, or healthcare sectors.
• Understanding of medical-grade skincare, injectables, or advanced skin treatments.

Why Join Skin Within?

• Play a pivotal role in shaping the growth of a fast-expanding aesthetics brand.
• Work in a hybrid role with creative freedom and the chance to test ideas quickly.
• Be part of a purpose-led company combining aesthetics, medical expertise, and sustainability.
• Opportunity to grow with the business as new franchise clinics launch across the UK.