Marketing Specialist

Gensler; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Medical and dental insurance

Season ticket loans

Pension

Twice annual bonus opportunities

Tuition reimbursement

Job summary

Gensler’s London office seeks an experienced Marketing Specialist to shape how we position and win work. You will apply market intelligence to strengthen our positioning, storytelling, and campaigns, working with leadership to develop proposals and thought leadership.

You will lead strategy, plan campaigns, and translate insights into win themes, partnering with principals and marketing colleagues to deliver high‑quality materials and collateral that align with our brand standards.

Qualifications

• 10+ years of professional experience in a marketing position with a design or professional services firm.
• Bachelor’s degree in Marketing, Graphic Design, Communications, Architecture, Interior Design, Journalism, or Business.
• Ability to lead BD conversations confidently and strategically and collaborate closely with leadership on win strategy and storytelling.
• Demonstrated success improving win rates and pursuit quality.
• Excellent written and verbal communication skills.
• Strong graphic design capability, including development of high-impact presentations and marketing collateral.
• Aptitude to connect individual pursuits to broader studio, sector, and regional growth priorities.
• Comfort operating at both tactical and strategic levels.
• Demonstrated sound judgement advising senior stakeholders.
• Curiosity toward AI, automation, and emerging tools that improve marketing effectiveness.
• Self‑motivator with strong organisational and intra‑personal skills; great collaborator.
• Strong organisational skills to coordinate and manage multiple projects and deadlines.

Responsibilities

• Align with Practice Areas to plan and execute marketing initiatives, events, and market intelligence in support of business objectives.
• Lead strategy and planning sessions for new business opportunities and market positioning.
• Own pursuit positioning from early qualification through submission with technical teams and leadership.
• Translate market intelligence into clear win themes and differentiators.
• Refine pursuit positioning to ensure differentiation and win potential.
• Identify patterns across pursuits to improve future win strategy.
• Develop proposals, presentations, and marketing collateral aligned with brand standards.
• Create strategic campaign and pursuit materials that elevate positioning.
• Manage multiple concurrent pursuits with prioritisation and composure under deadline pressure.
• Integrate AI and automation into pursuit strategy, content development, and knowledge management.
• Apply commercial awareness and client insight to strengthen pursuit strategy and messaging.

Skills

Marketing strategy

BD conversations

Graphic design

Brand storytelling

Campaign development

Communication

InDesign

PowerPoint

Photoshop

Illustrator

Education

Bachelor's degree in Marketing, Graphic Design, Communications, Architecture, Interior Design, Journalism, or Business

Tools

InDesign

PowerPoint

Photoshop

Illustrator

Figma

Miro

Adobe Creative Cloud

Microsoft Office

Job description

Description

Gensler’s London office is seeking a commercially minded, strategically rigorous, and forward-thinking individual to join our team as an experienced Marketing Specialist. Marketing Specialists are strategic partners who shape how we position and win work. They influence opportunity definition, framing, and win strategy — not simply the production of bids. They partner with leaders to support winning new work by applying market intelligence, research, and analytics to strengthen our positioning, storytelling, visual communications, and campaigns. Working closely with office leadership and senior staff, they develop proposals, presentations, and thought leadership that advance pursuit strategy and strengthen competitive positioning. The role also contributes to broader marketing studio initiatives, events, knowledge management, analytics, selected campaigns, and operational improvements.

Your Role

We are looking for an experienced marketer with a proven background in strategic positioning who can guide teams through detailed pursuit processes with a proactive, progressive approach, while also supporting leaders with campaign initiatives and broader positioning ideas. You will join a team of experienced marketers who operate as strategic advisors to studio leadership and technical teams. Strong communicators and strategic thinkers, with advanced graphic and visual communication capability, will thrive in an environment that values thoughtful work and professional growth. Strong candidates will demonstrate the ability to elevate a traditional bid function into a strategic partnership model. While pursuits and proposals are a primary responsibility of this role, we are looking for someone who sees them as platforms for strategic positioning — not standalone deliverables.

What You Will Do

• Align with key Practice Areas to proactively plan and execute marketing initiatives, events, and targeted market intelligence/research in support of defined business objectives
• Champion and lead strategy and planning sessions for new business opportunities and market positioning
• Take ownership of pursuit positioning from early qualification through submission, in collaboration with technical teams and studio leadership
• Translate market intelligence and business drivers into clear win themes
• Challenge and refine pursuit positioning to ensure differentiation
• Identify patterns across pursuits to improve future win strategy
• Partner with principals, senior staff, and marketing colleagues to develop proposals, presentations, and marketing collateral aligned with brand standards
• Develop strategic campaign and pursuit materials that elevate positioning and differentiation
• Manage multiple concurrent pursuits with clarity, prioritisation, and composure under deadline pressure
• Contribute to evolving how we work by integrating AI and automation into pursuit strategy, content development, and knowledge management
• Apply commercial awareness and client insight to strengthen pursuit strategy and messaging
• Learn and understand Gensler’s portfolio of work, practice areas, and capabilities
• Maintain marketing collateral, resources, and information systems
• Collaborate with marketing colleagues to deliver special projects and elevate overall quality

Your Qualifications

• 10+ years of professional experience in a marketing position with a design or professional services firm; prior experience in the AEC industry is a plus
• Bachelor's degree in Marketing, Graphic Design, Communications, Architecture, Interior Design, Journalism, or Business
• Ability to lead BD conversations confidently and strategically and collaborate closely with leadership on win strategy and storytelling
• Demonstrated success improving win rates and pursuit quality
• Excellent written and verbal communication skills
• Strong graphic design capability, including development of high-impact presentations and marketing collateral
• Aptitude to connect individual pursuits to broader studio, sector, and regional growth priorities
• Comfort operating at both tactical and strategic levels
• Demonstrated sound judgement and confidence advising senior stakeholders
• Curiosity and openness toward AI, automation, and emerging tools that improve marketing effectiveness
• Self‑motivator with strong organisational and intra‑personal skills, and a great collaborator
• Strong organisational skills to coordinate and manage multiple projects and deadlines
• Ability to work with diverse project teams and in a fast‑paced work environment
• Mastery of InDesign is a must
• Proficiency in PowerPoint, Photoshop, Illustrator is required; knowledge of Figma and Miro are a plus
• Proficiency in Microsoft Office and Adobe Creative Cloud is required

Please submit a cover letter, CV and portfolio. The cover letter should address the key characteristics outlined above and clearly articulate why your experience is suited to this role.

Life at Gensler

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical and dental insurance, season ticket loans, pension, and twice annual bonus opportunities. As part of the firm’s commitment to professional development, Gensler offers reimbursement for certain professional qualifications and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programmes or classes. We view our professional development programmes as strategic investments in our future.

NOTICE TO APPLICANTS

We are proud to be an Equal Employment Opportunity and Affimative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under applicable regulatory laws.
Individuals with disabilities and protected veterans are encouraged to apply. We also consider qualified applicants with criminal histories consistent with applicable regulatory laws.
Gensler endeavors to make gensler.com/careers accessible to all applicants. If you need assistance or an accommodation due to a disability, you may contact us.
Regarding Gensler’s approach to recruiting new talent, we will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with Gensler to review available information on recruitment fraud. Anyone who suspects that they have been contacted by someone falsely representing Gensler should email [e-mail].