Marketing Specialist

BIL Group; Calne; On-site; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Salary up to £40,000

Hybrid working (1 day WFH after probation)

Office-based in Calne

Job summary

A leading castor and wheel company based in Calne is looking for a B2B Marketing Specialist to drive digital marketing strategy and lead generation. You will own the marketing strategy, execute campaigns, create compelling content, and manage analytics. The ideal candidate has proven B2B marketing experience, strong communication skills, and is proficient in MailChimp and design tools. This role offers a salary up to £40,000 and a hybrid working arrangement after probation.

Qualifications

• Proven experience in B2B marketing, preferably in the manufacturing sector.
• Confident in using MailChimp and design tools.
• Strong communication skills and a data-driven approach.

Responsibilities

• Own digital marketing strategy focusing on SEO, email, and social media.
• Execute lead generation campaigns and create sales content.
• Manage agency relationships and analyze performance.

Skills

B2B marketing experience

MailChimp

Canva

Adobe InDesign

Strong written communication

Analytical skills

Job description

This range is provided by BIL Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from BIL Group

Shape the marketing strategy for the UK's largest castor and wheel group

BIL Group is hiring a B2B Marketing Specialist to drive digital strategy, lead generation, and content creation for a business in rapid growth mode.

Why This Role Stands Out

Following our 2024 acquisition of Varley Castors, we've created the UK's largest castor and wheel group. Now we need a marketing expert to amplify our success and fuel the next phase of expansion.

What You'll Do

• Own digital marketing strategy (SEO, email, social media)
• Execute high-impact lead generation campaigns
• Create compelling case studies and sales content
• Manage agency relationships and paid media
• Analyse performance using Google Analytics

What We're Looking For

• Proven B2B marketing experience (manufacturing/industrial sector ideal)
• Confident with MailChimp, Canva, Adobe InDesign
• Strong written communication and commercial mindset
• Data-driven approach with analytical skills

The Package

• Salary up to £40,000 depending on experience
• Hybrid working (1 day WFH after probation)
• Office-based in Calne, Wiltshire
• Join a business backed by PHD Industrial Holdings with ambitious growth plans

Ready to make your mark?

Apply now through Niche Recruitment, who are managing this recruitment project on behalf of BIL Group.

Referrals increase your chances of interviewing at BIL Group by 2x

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Manufacturing