Marketing & Schools Liaison Manager

Hopwood Hall; Rochdale; On-site; GBP 54,000 - 55,000; Full time

Job summary

Hopwood Hall College in Middleton seeks a Marketing & Schools Liaison Manager to lead the marketing and schools liaison team and drive student recruitment across our full offer—full-time courses, apprenticeships, Higher Education and adult learning.

You’ll develop campaigns that stand out, build a memorable brand and turn applicants into students, while building strong relationships with schools and partners through data-driven, creative approaches.

Qualifications

• Significant marketing management experience, ideally gained in education.
• Track record of delivering successful campaigns and growth.
• Strong digital expertise and ability to lead and develop a team.

Responsibilities

• Lead our marketing and schools liaison team.
• Create campaigns that get noticed.
• Build a brand people remember.
• Turn curious teenagers into applicants.
• Turn applicants into students.
• Build brilliant relationships with schools and partners.
• Use data, digital, AI and a healthy dose of creativity to keep finding better ways to do it.

Skills

Marketing management

Leadership

Campaign planning

Digital marketing

Education

Marketing degree

Tools

Google Analytics

CRM systems

Job description

Marketing & Schools Liaison Manager

Application Deadline: 19 October 2026

Department: Marketing

Employment Type: Permanent - Full Time

Location: Middleton

Compensation: £54,399 / year

Description

We’re looking for a creative, commercially-minded Marketing & Schools Liaison Manager to help us get more people talking about Hopwood Hall – and, more importantly, choosing us.

We want someone who understands people, knows what makes them stop scrolling, can turn insight into action and isn’t afraid to try something different. Someone whospots opportunities and knows how to turn a good idea into something people remember, who can bring energy to a team, build brilliant relationships and isn’t afraid to have a laugh along the way.

Someone who can help drive student recruitment across our full offer – from full-time courses and apprenticeships to Higher Education and adult learning.

WHAT YOU’LL BE DOING

• You’ll lead our marketing and schools liaison team and help put Hopwood Hall College firmly on the map.
• You’ll create campaigns that get noticed.
• Build a brand people remember.
• Turn curious teenagers into applicants.
• Turn applicants into students.
• Build brilliant relationships with schools and partners.
• And use data, digital, AI and a healthy dose of creativity to keep finding better ways to do it.

YOU’LL FIT RIGHT IN IF…

• You’re creative, curious, and full of ideas.
• You’re a people person. You can win over a Headteacher, inspire a team and talk to people of all ages.
• You’re strategic. You know a great idea is even better when it delivers results.
• You’re resilient and can juggle multiple projects without losing your humour. Because marketing rarely goes entirely to plan!

You’ll need significant marketing management experience, ideally gained in education, a track record of delivering successful campaigns and growth, strong digital expertise and the ability to lead and develop a team.