Marketing & Schools Liaison Manager

Hopwood Hall College; Middleton; On-site; GBP 45,000 - 60,000; Full time

Job summary

Hopwood Hall College is seeking a creative, commercially-minded Marketing & Schools Liaison Manager to drive student recruitment across all offers. You’ll lead a marketing and schools liaison team, create campaigns that grab attention, and build a brand people remember.

The role focuses on turning interest from schools into applicants and applicants into students. You’ll collaborate with schools and partners, using data, digital tools, and creativity to improve results while leading and

Qualifications

• Significant marketing management experience, ideally in education.
• Proven track record delivering successful campaigns and growth.
• Ability to lead and develop a team with strategic focus.

Responsibilities

• Lead the marketing and schools liaison team and raise Hopwood Hall College profile.
• Create campaigns that get noticed and build a memorable brand.
• Turn curious teenagers into applicants and applicants into students.
• Build relationships with schools and partners using data, digital, and creativity.
• Develop innovative approaches to recruitment and student attraction.
• Lead and develop the team while maintaining a sense of humour.

Skills

Marketing leadership

Campaign management

Education sector experience

Digital marketing

Data-driven decision making

Job description

We’re looking for a creative, commercially-minded Marketing & Schools Liaison Manager to help us get more people talking about Hopwood Hall – and, more importantly, choosing us. We want someone who understands people, knows what makes them stop scrolling, can turn insight into action and isn’t afraid to try something different. Someone who spots opportunities and knows how to turn a good idea into something people remember, who can bring energy to a team, build brilliant relationships and isn’t afraid to have a laugh along the way. Someone who can help drive student recruitment across our full offer – from full-time courses and apprenticeships to Higher Education and adult learning.

What You’ll Be Doing

• You’ll lead our marketing and schools liaison team and help put Hopwood Hall College firmly on the map.
• You’ll create campaigns that get noticed.
• Build a brand people remember.
• Turn curious teenagers into applicants.
• Turn applicants into students.
• Build brilliant relationships with schools and partners.
• And use data, digital, AI and a healthy dose of creativity to keep finding better ways to do it.

YOU’LL FIT RIGHT IN IF…

• You’re creative, curious, and full of ideas.
• You’re a people person. You can win over a Headteacher, inspire a team and talk to people of all ages.
• You’re strategic. You know a great idea is even better when it delivers results.
• You’re resilient and can juggle multiple projects without losing your humour. Because marketing rarely goes entirely to plan!

You’ll need significant marketing management experience, ideally gained in education, a track record of delivering successful campaigns and growth, strong digital expertise and the ability to lead and develop a team.