Marketing Planner

Reef Entertainment Ltd; London Borough of Croydon; Sur place; GBP 42 000 - 63 000; Plein temps

Résumé du poste

Reef Entertainment Ltd is seeking a marketer to own the day-to-day marketing strategy across multiple titles. You will conduct market analysis, plan campaigns with the team, monitor results, and deliver post-campaign insights. Strong English writing and presentation are essential, with 3+ years in video game product management and a marketing degree.

You will collaborate with developers, publishers and partners to keep a dynamic marketing calendar and produce clear SOPs for standard tasks.

Qualifications

• Marketing degree or marketing experience in video games with segmentation knowledge.
• Minimum 3 years product management experience in video games, publisher or developer.
• Strong knowledge and interest in PC and Console gaming.
• Excellent presentation and communication skills.
• High level of written English and ability to work in a team.
• Strong time management and ability to meet deadlines.

Responsabilités

• Familiarise with Reef titles and team experiences, analyze reviews and feedback.
• Conduct market research and product analysis, define segments and targets.
• Plan and execute campaigns with the team, monitor performance and adjust as needed.
• Deliver campaign plans and gather feedback from developers, publishers and partners.
• Create post-mortems for partner titles and maintain the marketing calendar.
• Document SOPs detailing step-by-step processes for tasks.

Connaissances

Marketing knowledge

Presentation skills

Communication

Written English

Teamwork

Time management

Gaming interest

Formation

Marketing degree

Description du poste

Reef Entertainment is a UK video game publisher working across a broad range of titles of licensed and original video game titles.

The successful candidate will be responsible for the day-to-day marketing strategy of various titles in growing roster of releases.

Your responsibilities:

• Gaining familiarity with our titles, including your own play, the experience/knowledge of Reef’s team members, critic reviews and customer feedback etc.
• Conducting market research and product analysis for our titles, including defining market trends, identifying target customers, determining segmentations etc.
• Planning and executing marketing campaigns for our titles in collaboration with Reef’s team members, monitoring, analysing and evaluating campaign performance.
• Delivering the plan and gaining feedback from our developers, publishers, partners, and other stakeholders.
• Producing post-mortems for our partners’ representative titles.
• Managing and maintaining Reef's Marketing calendar, including keeping track on important information, activity and dates and staying team members informed.
• Documenting SOPs that details follow step-by-step information on how to execute a task.

Our requirements (Applicants should be able to demonstrate the following skills at first interview):

• Marketing Degree / marketing experience in video games - You MUST understand key marketing conception (environment analysis, segmentation, targeting etc.)
• in video games, working in release management, production, or a similar, related field
• A minimum of 3 years product management experience in video games is essential, either from within a publisher or developer, marketing digital games globally.
• Good knowledge and interest in gaming on PC and Consoles
• Excellent presentation skills and communication skills.
• High level of written English.
• Teamwork and collaboration skills - You feel comfortable working in an office environment and can work well as part of the team.
• Time management skill - You are highly organised & punctual, you can set clear priorities to allocate work tasks and focus on deadlines to complete them efficiently. Deadline and responsibility are important for us.