Marketing Performance Executive

Kiwa; Dunstable; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Private Medical Insurance

Enhanced Family Leave

Long service rewards

Salary Reviews

Enhanced Pension Contributions

Life Assurance – 4x your annual salary

Cycle Loan Scheme

Electric Power Point Loan

Free eye tests

Welcome Pack

Job summary

Kiwa is seeking a Marketing Performance Executive to help optimise campaigns, customer journeys and lead generation. Based in Dunstable with a hybrid working pattern, you will monitor performance and produce actionable insights to drive improvements.

You will analyse data from CRM, marketing automation and web analytics, supporting PPC and lead-nurture activities while collaborating with Marketing and Sales to maximise conversions.

Qualifications

• Experience monitoring and reporting on marketing performance across digital channels and campaigns.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Experience with CRM platforms, especially Salesforce Marketing Cloud, is desirable.

Responsibilities

• Monitor and report on marketing performance across campaigns, channels and customer journeys.
• Produce regular performance reports covering leads, opportunities and wins.
• Analyze data from CRM, marketing automation, website analytics, paid media and campaign platforms.
• Support review and optimisation of PPC activity with external agencies.
• Assist lead scoring, segmentation and nurture within Salesforce Marketing Cloud.
• Review landing pages and emails to identify drop-offs and improve conversion.
• Collaborate with Marketing and Sales to evaluate lead quality and follow-up.
• Contribute to improvements in marketing systems, processes and reporting.

Skills

Marketing analytics

Campaign reporting

CRM systems

Excel / data viz

Attention to detail

Tools

Salesforce Marketing Cloud

Job description

Job Summary

NQA is seeking a Marketing Performance Executive to join our Marketing team and help drive the effectiveness of our campaigns, customer journeys and lead generation activity. Reporting to the Marketing Manager, you will play a key role in monitoring marketing performance, identifying opportunities for improvement and supporting the conversion of leads into business opportunities. This is a hybrid role, based in Dunstable. NQA provides accredited certification, training and support services to help customers improve processes, performance and products and services. We have issued over 50,000 certificates to clients in over 90 countries resulting in a yearly revenue of around 100 million Euro. NQA was acquired by Kiwa in 2024, a global leader in the Testing, Inspecting and Certification (TIC) sector, based in the Netherlands.

About the role

• Monitor and report on marketing performance across campaigns, channels and customer journeys, identifying trends, opportunities and areas for improvement.
• Produce regular performance reports covering key measures such as leads, opportunities and wins, ensuring accurate campaign tracking and data quality.
• Analyse data from CRM, marketing automation, website analytics, paid media and campaign platforms to provide clear, actionable insights.
• Support the review and optimisation of Pay-Per-Click (PPC) activity with external agencies.
• Support lead scoring, segmentation and nurture activity within Salesforce Marketing Cloud.
• Review landing pages, forms, campaigns and email journeys to identify drop-off points and recommend improvements to conversion.
• Work collaboratively with Marketing and Sales teams to evaluate lead quality, follow-up and conversion outcomes.
• Contribute to continuous improvement across marketing systems, processes, reporting and performance.

Do you have what it takes?

• Experience monitoring and reporting on marketing performance across digital channels and campaigns.
• Good understanding of how marketing activity contributes to lead generation and sales opportunities.
• Experience using CRM and marketing automation platforms, such as Salesforce Marketing Cloud, is desirable.
• Good analytical skills, with the ability to interpret data.
• Strong attention to detail, organisational skills and a proactive approach to problem-solving.
• Excellent communication skills with the ability to work effectively across Marketing and Sales teams.
• Knowledge of lead scoring, segmentation, nurture journeys, PPC and conversion optimisation is desirable.
• Experience in B2B marketing is desirable.
• Experience with Excel, dashboards or data visualisation tools is desirable.

What can you expect from us in return?

• Competitive Salary - salary details on request
• 35 hours per week - Monday to Friday, hybrid working (2 days in the office)
• Generous Annual Leave – Starting at 25 days plus Bank Holidays, increased entitlement with length of service
• Private Medical Insurance
• Enhanced Family Leave – Enhanced maternity, adoption, and shared parental leave with 6 months full pay, plus 3 weeks full pay for paternity leave
• Long service rewards
• Salary Reviews
• Enhanced Pension Contributions
• Life Assurance – 4x your annual salary
• Cycle Loan Scheme
• Electric Power Point Loan
• Free eye tests and contribution towards glasses
• Welcome Pack – Filled with company-branded goodies to kickstart your journey with us

At Kiwa, we deliver results driven by our core values: Ambitious, Reliable, and Engaged the principles that guide how we work with colleagues, customers, and everyone we encounter.

We are committed to fostering personal development, encouraging you to be ambitious, explore new ideas, and contribute to making the world a safer, more sustainable place. Here, you’ll thrive in a dynamic environment with ample opportunities for growth and self-development.

As an equal opportunity employer, Kiwa celebrates diversity and is dedicated to building an inclusive, supportive workplace.

We embrace flexibility in hiring talented individuals from all backgrounds globally, ensuring a work environment free from prejudice, discrimination, and intimidation.

Inclusivity and equality are core to who we are, and we uphold these values without exception.