Marketing Performance Analyst, Digital

TLP Consultancy Ltd; Epsom; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Join a forward-thinking consultancy as a Marketing Performance Analyst, where you will play a pivotal role in the automotive industry's digital transformation. This exciting position involves analyzing digital performance, creating insightful reports, and collaborating with marketing teams to drive impactful changes. Your expertise in data analysis and understanding of digital metrics will help shape strategies that lead to success. Be part of a supportive team that values innovation and encourages professional growth while influencing real change in a dynamic environment. If you are passionate about data and its potential to drive transformation, this opportunity is perfect for you.

Benefits

Performance related bonus

Pension

Access to car scheme

Birthday voucher

Cycle Scheme

Holiday purchase scheme

Discounted onsite gym membership

Subsidised Café and Canteen

25 days holiday + all bank holidays

Qualifications

• Strong understanding of digital metrics and proven experience in data insights.
• Knowledge of SQL and automotive industry is essential.

Responsibilities

• Analyze digital performance and create compelling reports for stakeholders.
• Ensure data accuracy and provide actionable insights to influence marketing strategies.

Skills

Digital and campaign metrics

Data analysis

SQL

Automotive industry knowledge

Problem-solving

Tools

GA4

Adobe Analytics

Power BI

GTM

SEMrush

Microsoft 365

Job description

Direct message the job poster from TLP Consultancy Ltd

Talent Acquisition Specialist within the Automotive Industry - Connecting top talent with opportunities at Toyota GB

Marketing Performance Analyst

• Permanent
• Near Epsom, Surrey (Own transport needed for easy access)
• Hybrid (3 days in-office)
• Generous benefits package (Performance related bonus, Pension, access to their car scheme, Birthday voucher, Cycle Scheme, holiday purchase scheme, discounted onsite gym membership, subsidised Café and Canteen, 25 days holiday + all bank holidays)

About TLP & Toyota (GB) PLC

TLP has been Toyota (GB) PLC’s trusted partner for over 25 years. In this role, you’ll be employed by TLP but seconded to Toyota (GB) PLC to drive transformation across their network.

We're seeking a motivated Marketing Analyst to join our team to help drive change through data and insight. If you have a passion for discovering hidden narratives within data and leveraging those insights to drive change we'd love to connect with you.

Role Focus:

You'll be a key part of our Marketing team, providing the data insights principally from our Digital channels that help us make smart decisions. This role is more than just reporting; it's about shaping our strategy and driving our success.

Key Responsibilities:

• Analyse digital performance using GA4, Adobe Analytics, Power BI.
• Create clear and compelling reports that visualise key metrics and provide actionable insights to stakeholders.
• Ensure solid data tracking and tagging with BI teams and agencies to ensure data accuracy and reports are maintained.
• Partner with marketing/sales teams to deliver campaign insights that influence action.
• Support stakeholders to build data skills and curiosity.
• Stay up to date with the latest trends in marketing analytics.
• Have a proactive approach to problem solving and can communicate complex data insights clearly and effectively with stakeholders.

Required Skills:

• Strong understanding of digital and campaign metrics.
• Proven experience turning data into actionable insights.
• SQL.
• Automotive industry knowledge.
• GTM, SEMrush, Microsoft 365.

Why Apply:

Be part of a major digital transformation in the automotive industry. Influence real change and work with innovative, supportive teams.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Analyst

Industries

Motor Vehicle Manufacturing, Retail Motor Vehicles, and Wholesale Motor Vehicles and Parts