CRM Marketing Manager

My Money Matters; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Remote in UK

Home office budget

Annual leave 25 days

Birthday off

Team bonus

Pension scheme

Perkbox schemes

Medical cashback

Enhanced parental leave

Team connection

Job summary

My Money Matters is seeking a marketer to own the CRM and lifecycle marketing from sign-up to long-term engagement. You’ll plan, build, send and optimise the communications that drive activation, cross-sell and retention.

You’ll design and run the member journey end-to-end: onboarding, activation, cross-sell, retention and reactivation, building segments, testing campaigns, and using data to decide what to say, to whom and when.

Qualifications

• 3+ years hands-on with at least one major CRM (We're moving to HubSpot from Emarsys)
• 2+ years writing crisp, persuasive consumer copy
• Data segmentation, A/B testing and reporting
• Startup environment with tight deadlines and to-do mentality

Responsibilities

• Own the onboarding, activation, cross-sell, retention and reactivation journeys
• Design and run end-to-end member journeys, build segments, write and test campaigns
• Use data to decide what to say, to whom and when
• Plan, build, send and optimise communications across email and lifecycle channels

Skills

CRM expertise

Copywriting

Data & testing

Start-up mindset

Tools

HubSpot

Emarsys

Job description

Money stress is the biggest productivity killer in the workplace - My Money Matters exists to change that. We're building an app that improves employees' finances automatically every pay day - giving them financial tools that directly improve their financial health with less effort.

Every pay day is an opportunity to build better money habits. We make it easy. Employees can accelerate retirement savings with tax-efficient pension top-ups, build a safety net effortlessly with auto savings, or access their already-earned salary ahead of pay day for emergencies.

For employers, fewer employees with money worries means more focus on work. We're trusted by major organisations including the NHS, and we're growing fast.

Reports to: Head of Marketing | Location: Hybrid, London

About the role

Employers choose us as an employee benefit, but we only succeed when their people use what we offer. We're looking for a marketer to own the journey that turns our million plus users into active, engaged members.

You’ll own CRM and lifecycle marketing from first sign-up to long-term engagement, including our always‑on email channel, our most successful channel for conversion. It's a hands‑on role where you'll plan, build, send and optimise the communications that drive activation, cross‑sell and retention.

What you'll do

You’ll design and run the member journey end-to-end: onboarding, activation, cross‑sell across our products, retention and reactivation. You'll build segments, write and test campaigns, and use the data to decide what to say, to whom and when.

On a typical day you might:

• Build an onboarding sequence for a newly launched employer
• Spot a drop‑off between sign‑up and first use, then test a fix
• Build next week’s always‑on campaigns to existing members

What we're looking for

• Deep CRM expertise - 3+ years hands‑on with at least one major CRM (We're moving to HubSpot from Emarsys)
• Excellent copywriting - 2+ years writing crisp, persuasive consumer copy
• Data and testing - Confident with segmentation, A/B testing and reporting
• Start-up experience - You know the challenges that come with tight deadlines, competing priorities and doing stuff that hasn’t been done before

Bonus points

• Fintech experience - Experience in financial services or financial wellbeing, including awareness of financial promotions rules
• AI-workflows - Yes, we know. Still, everyone team member must know the difference between creating effective workflows and creating god‑awful AI slop
• App-based marketing - You've built and optimised automated journeys for a consumer app, using push and in-app messaging alongside email to drive activation and engagement

The type of person you are

• You obsess over customer experience - You notice a clunky journey the way others notice a typo, and you can't leave it alone until it's fixed
• You sweat the small stuff - Subject lines, send times, a broken link in email four of six
• You care about everything - The member, the result, the quality of the work. Good enough isn't a phrase you use
• You're high agency - You don't wait to be told. You spot the problem, own it and get it live
• You get stuff done - You'd rather ship, learn and improve than polish a plan forever

Success in this role looks like

More members activating, using more of our products and staying engaged. You'll be measured on conversion between journey stages and on CRM's contribution to active users and revenue.

Our Interview Process

Stage 1 | People & Culture Call - An initial screening call to learn more about your experience, motivations and what you're looking for in your next role.

Stage 2 | Hiring Manager Interview - A 45-minute interview with the Head of Marketing to explore experience in more detail, and give you the opportunity to learn more about the team and what we're building.

Stage 3 | Practical Exercise - A final‑stage practical exercise designed to give you the opportunity to demonstrate how you would approach some of the key areas of the role. You'll receive a briefing and any relevant context in advance so you have time to prepare.

Benefits

Remote working within the UK
Work remotely from anywhere in the UK, giving you flexibility to work where you perform at your best.

Home office budget
Receive a £200 annual budget to help you set up and improve your home working space.

Annual leave
25 days' annual leave, increasing with tenure, plus the option to purchase up to 5 additional days each year.

Birthday off
Take your birthday off, because everyone deserves time to celebrate properly.

Collaborative team bonus
For non-commission roles, you’ll be part of our collaborative team bonus scheme, recognising shared success across the business.

Pension scheme
Access to our pension scheme.

Perkbox salary sacrifice schemes
Access salary sacrifice schemes through Perkbox, including car leasing, gym memberships and tech purchases.

Medical cashback scheme
Helping with everyday healthcare costs.

Enhanced parental leave
Support during important life moments.

Team connection
Regular opportunities to connect as a team, including our annual Summer Conference.