Marketing Operations Manager

Boku; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading global provider of mobile-first payment solutions is seeking a Marketing Operations Manager to optimize marketing campaigns and tools. This role requires strong analytical abilities and experience with CRM systems, aimed at enhancing marketing efficiency. The ideal candidate will thrive in a high-growth environment and work closely with cross-functional teams to drive results.

Qualifications

• 5 years+ of experience in B2B marketing operations.
• Proven track record of optimizing marketing tech stacks.
• Experience designing lead lifecycle strategies.

Responsibilities

• Manage marketing automation tools and CRM integration.
• Standardize campaign processes and tracking.
• Build dashboards to track performance and ROI.

Skills

Project Management

Data Analysis

Problem Solving

Marketing Automation

CRM Management

Communication

Tools

HubSpot

Salesforce

Google Analytics

Excel

Google Sheets

Job description

Boku Inc. (BOKU.L) is the leading global provider of local mobile-first payments solutions. Global brands including Amazon, DAZN, Meta, Google, Microsoft, Netflix, Sony, Spotify, and Tencent rely on Boku to reach millions of new paying consumers who do not use credit cards with our purpose-built payment network of more than 300 local payment methods across 70+ countries. Every year, Boku processes over $10 billion in value for our customers. Incorporated in 2008, Boku is headquartered in London and San Francisco and has employees in over 39 countries around the world, including Brazil, China, Estonia, Germany, Ireland, Japan, Singapore, and the UAE. Boku is a truly global company that takes pride in its diversity and thriving equal opportunity workplace.

Role Purpose

At Boku, we're scaling fast - and we need smart, systems-driven thinkers to help marketing move at the speed of growth. As our Marketing Operations Manager, you’ll be at the centre of how we run campaigns, manage data, and measure success. This role is ideal for someone who loves building structure, improving performance, and enabling teams to execute with confidence.

You’ll work cross-functionally with Demand Generation, Content, and Sales to ensure our marketing engine is data-driven, efficient, and built for scale. From campaign tracking to tech stack optimisation, your work will power smarter decisions and better outcomes.

Key Responsibilities

• Own our marketing automation tools - select, implement, and optimise platforms that integrate seamlessly with our CRM and sales systems.

• Shape and refine our lead lifecycle framework, including capture, scoring, routing, and nurturing.

• Standardise campaign processes, ensuring consistent use of tracking, tagging, and reporting infrastructure.

• Build and maintain dashboards that clearly track funnel performance, ROI, attribution, and conversion rates.

• Ensure clean, actionable data flows between marketing and sales, supporting pipeline generation and reporting accuracy.

• Manage data integrity and segmentation across the CRM and MAP, enabling targeted outreach and performance analysis.

• Partner with Demand Gen on campaign execution , including email workflows, landing pages, and integrations.

• Create documentation and training to drive process adoption and operational excellence across the team.

• Act as our expert on performance measurement, marketing enablement, and continuous optimization.

Key Skills, Experience, and Competencies

• Experience standing up a CRM and MAP from scratch, including vendor evaluation, implementation, integration, and process design

• Strong understanding of funnel metrics, campaign performance measurement, and multi-touch attribution logic

• Hands-on expertise with tools like HubSpot, Salesforce, Google Analytics, and spreadsheet-based reporting (e.g., Excel, Google Sheets)

• A systems mindset with strong problem-solving skills, attention to detail, and a passion for documentation and process optimisation

• Proven ability to manage projects end to end - balancing short-term execution with long-term scalability

• Ability to work cross-functionally with Marketing, Sales, Product, and external vendors to drive alignment and results

• Comfortable operating in a fast-paced, high-growth environment with shifting priorities and evolving needs
• Clear and confident communicator—able to translate technical processes into simple, actionable steps for non-technical teams

Qualifications

• 5 years+ of experience in B2B marketing operations or revenue operations

• Proven track record of managing and optimizing marketing tech stacks (e.g., HubSpot, Salesforce, Google Analytics)

• Experience designing and executing lead lifecycle strategies, including lead scoring, routing, and nurturing

• Strong analytical skills with the ability to turn data into actionable insights and clear recommendations

• Demonstrated experience building campaign tracking, attribution, and performance measurement frameworks

• Familiarity with data privacy regulations (e.g., GDPR, CCPA) and consent management best practices

• Bonus: experience in payments, fintech, or global B2B marketing environments