Marketing Operations Leader - MarTech, Data & Automation

Abrdn; England; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

40 days annual leave

16% employer pension contribution

Discretionary bonus

Private healthcare

Flexible benefits

Gym discounts

Season ticket loans

Employee discount portal

Job summary

Aberdeen Adviser, part of Abrdn, is seeking a Head of Marketing Operations to translate strategy into scalable execution. You will lead the marketing operations roadmap across martech, data, automation, and reporting while managing a small team and influencing stakeholders across Marketing, Data, Technology and CRM.

Based in the UK, the role offers blended working with office and home, a focus on improving efficiency and commercial insight, and opportunities to shape growth and client outcomes

Qualifications

• Strong marketing operations experience within a B2B environment.
• Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
• Experience improving marketing operations within established or scaling organisations with shared ownership across teams.
• Ability to translate commercial goals into practical data, process, audience and reporting solutions.
• Strong stakeholder management skills with the ability to influence across Marketing, Sales, Data, Technology and Compliance.
• Salesforce Data Cloud, SQL, Power BI or similar reporting and analytics experience.
• Financial services, wealth management, fintech, SaaS or another regulated B2B sector experience
• Experience connecting marketing engagement data with behavioural or commercial outcomes.
• Working with agencies, consultants or technology partners.
• Use of AI, automation or low-code tools to improve operational efficiency.

Responsibilities

• Own the marketing operations roadmap across martech, data, segmentation, lifecycle automation, campaign operations, reporting and attribution.
• Translate marketing strategy into practical system, data, process and reporting
• Build scalable audience segmentation, lifecycle journeys, lead scoring principles, nurture programmes and sales hand-off processes.
• Establish operating standards for campaign execution, governance, QA, templates, journey design and self-service enablement.
• Develop trusted reporting and attribution frameworks that demonstrate engagement, pipeline influence and commercial impact.
• Continuously improve processes, technology usage and operational effectiveness through innovation and optimisation.

Skills

Marketing operations leadership

Stakeholder management

B2B marketing

Salesforce Marketing Cloud

Salesforce Data Cloud

Power BI

SQL

Data-driven decision making

AI / automation tools

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Power BI

SQL

Job description

Aberdeen Adviser, part of Abrdn, is seeking a Head of Marketing Operations to translate strategy into scalable execution. You will lead the marketing operations roadmap across martech, data, automation, and reporting while managing a small team and influencing stakeholders across Marketing, Data, Technology and CRM.

Based in the UK, the role offers blended working with office and home, a focus on improving efficiency and commercial insight, and opportunities to shape growth and client outcomes