Marketing Operations Executive

Twinkl Educational Publishing; Sheffield; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading educational publishing company is looking for a Marketing Operations Manager to own the day-to-day management of their marketing systems and campaigns. You will ensure smooth campaign execution, manage audience segmentation, and track performance using HubSpot. The ideal candidate has at least 2 years of experience in marketing operations, strong analytical skills, and a proactive approach to project management. This role promises a vibrant work environment with numerous development opportunities and flexible working arrangements.

Benefits

33 annual leave days

Flexible working policy

Company sick pay

Cycle-to-work scheme

Qualifications

• 2 years of experience in marketing operations, demand generation, or digital marketing roles.
• Hands-on experience with HubSpot.
• Strong organisational skills and able to manage multiple priorities.

Responsibilities

• Manage BAU marketing operations in HubSpot including lists, workflows, campaigns, landing pages and forms.
• Maintain and optimise nurture journeys and onboarding automations.
• Support B2B Marketing team in campaign execution.

Skills

Marketing operations

Demand generation

Digital marketing

HubSpot

Analytical mindset

Project management

Communication skills

Job description

In this role, you'll own the day-to-day management of our marketing systems and campaigns, primarily in HubSpot. Your primary responsibilities will include ensuring campaigns are executed smoothly, data is reliable and the lead into Sales is consistent. You'll be responsible for list management, campaign execution, automation maintenance and performance tracking, helping us deliver measurable impact across the funnel.

Responsibilities

• Manage BAU marketing operations in HubSpot including lists, workflows, campaigns, landing pages and forms
• Maintain and optimise nurture journeys and onboarding automations
• Support B2B Marketing team in campaign execution ensuring timely delivery across territories
• Manage audience segmentation and targeting for campaigns
• Manage the email campaign calendar and build email campaigns and templates
• Monitor and manage day‑to‑day lead flow to Sales maintaining agreed SLAs
• Run A/B tests on campaigns to optimise performance
• Monitor campaign performance drawing insights from dashboards to guide improvements
• Ensure GDPR and data protection compliance across day‑to‑day campaigns
• Support adoption and training across the B2B Marketing team for HubSpot processes

Qualifications

• 2 years of experience in marketing operations, demand generation, or digital marketing roles
• Hands‑on experience with HubSpot (lists, workflows, automation, campaign builds)
• Strong organisational skills and attention to detail, able to manage multiple priorities
• Analytical mindset, confident using dashboards and campaign data to inform decisions
• Knowledge of GDPR and email marketing compliance
• Experience with A/B testing and campaign optimisation
• Comfortable working cross‑functionally with marketing and sales teams
• Self‑starter with excellent project management and communication skills

Benefits

• A key role in a fast‑paced, ambitious and innovative marketing team
• The opportunity to shape how data and systems drive performance and growth
• Plenty of development and progression opportunities within a thriving digital business
• A friendly, welcoming and supportive culture
• Diversity, inclusion and belonging program
• 33 annual leave days per year (pro‑rata) inclusive bank holidays, a Me day each year, a charity day each year
• Flexible working policy with opportunities to work from home
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Cervical and prostate screening
• Company sick pay after 3 months of service
• Cycle‑to‑work scheme after probation
• Long‑term service reward – life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay, enhanced paternity pay, long service award, long service annual leave