Marketing Officer

National Museum Directors' Council; Birmingham; On-site; GBP 40,000 - 55,000; Full time

Job summary

National Museum Directors' Council is seeking a marketing professional to shape campaigns across Birmingham Museums' venues. You will run cross-platform campaigns, manage budgets, and collaborate with the Brand & Marketing Manager to achieve measurable outcomes and higher visitor attendance.

You will contribute to expanding audiences, engaging underserved groups, and applying strong design sensibilities to visual campaigns within a culture and museums context in Birmingham and the wider region.

Qualifications

• Commitment to equality, diversity and inclusion.
• Experience in a marketing role leading a creative campaign engaging underserved audiences.
• Experience planning, delivering and evaluating campaigns.
• Ability to work effectively in a team.
• An eye for design to create effective visual campaigns.
• Strong interest in museums and the culture sector in Birmingham and surrounding region.

Responsibilities

• Implement marketing campaigns across channels, from out-of-home to paid digital and partnerships.
• Collaborate with colleagues to expand reach to new audiences.
• Manage campaign budgets and report on results.
• Work with the Brand & Marketing Manager to deliver measurable outcomes.

Skills

Campaign management

Creative campaigns

Teamwork

Design sensitivity

Equality & diversity

Audience engagement

Budget management

Campaign evaluation

Cross-platform marketing

Museums culture interest

Job description

We are seeking someone who can help shape how the city's stories reach mass audiences through innovative cross-platform campaigns.

What you'll be doing:

You'll implement marketing campaigns using everything from out-of-home advertising to paid digital and partnership campaigns. Working with colleagues across the organisation, you'll deliver campaigns that expand our reach to new audiences.

This role directly impacts visitor attendance and income across Birmingham Museums' venues. You'll manage specific campaign budgets and work with the Brand & Marketing Manager to deliver measurable results.

• An understanding of the Trust's commitment to equality, diversity and inclusion
• Experience of working within a relevant marketing role - where you have led on a creative campaign, engaging underserved audiences
• Experience of planning, delivering and evaluating campaigns
• The ability work efficiently in a team
• An eye for design to help create effective visual campaigns
• A keen interest in museums as well as the culture sector in Birmingham and the wider region