Marketing & Media Manager

theoctaviangroup; Nottingham; On-site; GBP 34,000 - 41,000; Full time

Job summary

An ambitious technology company is seeking a dynamic Marketing & Media Manager to spearhead the national launch of innovative mobile applications. This role involves orchestrating impactful marketing campaigns that drive user engagement and downloads across various platforms. You'll have the opportunity to take full ownership of the marketing strategy, from social media to PR engagement, ensuring brand consistency and maximizing visibility. Join a passionate team dedicated to launching tech with purpose and potential, and make a significant impact in a fast-paced environment.

Benefits

Competitive base salary

Performance-based bonuses

Flexible remote working

Creative freedom

Travel opportunities

Qualifications

• 4+ years experience in digital marketing, media strategy, or PR.
• Proven success in launching tech products or apps nationally.
• Excellent copywriting and storytelling skills.

Responsibilities

• Plan and execute national app launch strategies.
• Oversee multi-channel advertising campaigns across various platforms.
• Track KPIs and report on ROI using data-driven insights.

Skills

Digital Marketing

Media Strategy

PPC Advertising

SEO

Email Marketing

Copywriting

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Meta Insights

Job description

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We are an ambitious technology company preparing for the national launch of several innovative mobile apps – spanning student safety, lifestyle, and on-demand digital services. We’re building bold, game-changing products and need a strategic and creative Marketing & Media Manager to lead our national roll-out.

________________________________________

The Role

We’re looking for a driven and experienced Marketing & Media Manager who thrives in fast-paced, high-impact environments. You’ll be responsible for orchestrating national-scale marketing campaigns that drive downloads, create buzz, and generate real user engagement.

You’ll take full ownership of our marketing strategy across all platforms – from social media to paid advertising, PR engagement to influencer outreach.

________________________________________

• Plan and execute national app launch strategies (pre-launch, launch, and post-launch phases)

• Oversee multi-channel advertising campaigns across Meta, TikTok, Google, Snapchat, and more

• Drive Pay-Per-Click (PPC) advertising performance and user acquisition goals

• Develop and manage PR campaigns, journalist relationships, and media placement strategies

• Lead content strategy across social, web, and email for brand consistency and engagement

• Design targeted campaigns to key demographics (students, parents, professionals, etc.)

• Track KPIs, report on ROI, and iterate campaigns using data-driven insights

• Engage influencers, brand ambassadors, and strategic partners to boost visibility

• Build hype: social stunts, countdowns, referral incentives, press kits, app store previews, etc.

________________________________________

• 4+ years experience in digital marketing, media strategy, or PR – preferably within tech or app sectors

• Proven success in launching tech products or apps nationally

• Deep understanding of PPC, SEO, email marketing, and campaign automation

• Track record of PR/media engagement and relationship-building with journalists

• Excellent copywriting, storytelling, and brand voice alignment

• Comfortable working with designers, developers, and external agencies

• Highly analytical: experience with Google Analytics, Meta Insights, and campaign dashboards

________________________________________

• Experience in student-focused or youth marketing

• Background in startup or high-growth environments

• Knowledge of App Store Optimization (ASO)

• Previous agency or tech platform experience

________________________________________

What We Offer

• Competitive base salary + performance-based bonuses

• Flexible remote working and travel opportunities

• Early leadership role in a growing tech company

• Creative freedom and real impact on national campaigns

• A passionate team launching tech with purpose and potential

________________________________________

How to Apply

Send your CV and portfolio of past campaigns to [Insert Email] with the subject: Marketing & Media Manager Application.

Be part of the movement. Shape the future of app launches in the UK.

Ready to lead from the front?

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

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