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Role Purpose
The Marketing Manager, Trade Activations will be responsible for facilitating supply chain activities and tracking end-to-end launches for Pop Vinyl, Bitty Pop, Loungefly, and Softlines into the retail environment across Funko EMEA. They will ensure supply, customer fulfillment, and key milestones are met by working with stakeholders within the business and managing the critical path for each launch and project.
Description
What You’ll Do
Retail Coordination
- Work closely with the Marketing and Sales teams to deliver strategic growth categories, new product launches, and drive sales with key retail partners through strategic planning.
- Manage critical paths for trade marketing initiatives including assortments, POS, CDU's, clipstrip programs, and FSDU launches, from initiation to delivery.
- Collaborate in weekly forums with stakeholders across departments such as Marketing, Product Development, Sales, Operations, Logistics, Planning, and Third Party Suppliers.
- Ensure brand consistency across all activations and materials.
- Lead briefs to the design team and ensure licensor approvals are timely.
- Manage initiatives and product launches, ensuring timely delivery and successful launches.
- Communicate issues, priorities, and project statuses regularly, proposing solutions when needed.
- Monitor demand and collate required information from various sources.
- Analyze retail activations pre- and post-campaigns, providing recommendations to improve and contribute to sales targets.
- Identify hurdles and solutions, manage stock timelines, liaise with suppliers, and assess risks.
- Develop workflows, suggest process improvements, and manage cost analysis to ensure ROI.
- Create and maintain tracking documents and guides for best practices in trade activation.
What You’ll Bring
- Proven project management skills with the ability to think creatively and rapidly.
- Excellent organizational and time management skills.
- Attention to detail and ability to work independently.
- Strong communication skills (written and oral).
- Proactive attitude and ability to handle multiple projects with a commercial mindset.
- Team player with positive attitude and collaboration skills.
- Ability to work with large datasets and proficient in Excel.
Additional Information
Funko is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.
What Funko Offers
Competitive compensation, full benefits, 401(K) plan with company match, and a creative work environment where pop culture is celebrated.