Marketing Manager - Self Gifting

pladis Global; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Annual bonus

Health plan

Private medical insurance

Parental leave

Pension scheme

Life insurance

Holiday allowance

Volunteer day

Cycle to work

Job summary

pladis Global is seeking a Category Marketing Manager for Self-Gifting & Impulse to translate category strategy into actionable portfolio and market plans. You will work with the Head of Self-Gifting & Impulse to drive penetration, frequency and relevance across self-treat, impulse, sharing and premium occasions across global markets.

The role involves developing category recommendations, delivering innovations, strengthening portfolio effectiveness, and partnering with regional teams to provide

Qualifications

• Experience in FMCG marketing, category management, portfolio management, innovation or related commercial functions.
• Strong analytical and strategic thinking with ability to translate data into recommendations.
• Experience managing multiple projects and stakeholders in a fast-paced environment.
• Commercial acumen with understanding of category growth drivers and portfolio performance.
• Strong communication and presentation skills influencing cross-functional stakeholders.
• Experience collaborating across Marketing, Insights, R&D, Supply Chain and Commercial teams.
• Highly organized with attention to detail and execution capability.
• Demonstrated ownership, curiosity, resilience and learning agility.

Responsibilities

• Develop and execute category strategies, annual plans and growth initiatives for Self-Gifting & Impulse.
• Conduct category, consumer, shopper and competitor analysis to identify opportunities.
• Lead selected innovation/renovation projects from concept to launch readiness with cross-functional teams.
• Develop and maintain portfolio architecture frameworks clarifying product formats and platforms.
• Build consumer insights around self-treat, impulse and gifting to inform decisions.
• Develop business cases, commercial recommendations and investment proposals.
• Provide category toolkits, launch materials and activation support to regional markets.
• Define communication requirements with Brand and Design teams.
• Support governance processes, category boards and performance reviews.
• Monitor performance, track delivery and identify optimization opportunities.

Skills

FMCG marketing

Category management

Portfolio management

Innovation

Analytical thinking

Communication

Cross-functional collaboration

Execution

Job description

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led , resilient and positive to succeed here because we expect pace and agility , we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

What will this role achieve?

The Category Marketing Manager, Self-Gifting & Impulse will support the growth of one of Godiva’s key strategic category platforms by translating category strategy into actionable portfolio, innovation and market plans. Working closely with the Head of Self-Gifting & Impulse, this role will help drive penetration, frequency and relevance across self-treat, impulse, sharing and everyday premium consumption occasions.

The role will play a critical part in developing category recommendations, delivering innovation projects, strengthening portfolio effectiveness and enabling successful execution across global markets. Acting as a key partner to the Head of Self-Gifting, the role will contribute to building one of Godiva’s most important future growth engines through strategic analysis, cross-functional collaboration and operational excellence.

What will be your key deliverables?

• Support the development and execution of category strategies, annual operating plans and growth initiatives for the Self-Gifting & Impulse category.
• Conduct category, consumer, shopper and competitor analysis to identify growth opportunities and support strategic recommendations.
• Lead and coordinate selected innovation and renovation projects from concept through to launch readiness across cross-functional teams.
• Support the development and maintenance of portfolio architecture frameworks, ensuring clear roles for product formats and platforms.
• Build consumer and occasion insights around self-treat, self-reward, emotional indulgence, impulse and sharing behaviours to inform category decisions.
• Develop category business cases, commercial recommendations and investment proposals to support profitable growth.
• Partner with regional and local market teams to provide category toolkits, launch materials, presentations and activation support.
• Define category and product communication requirements in partnership with Brand and Design teams.
• Support governance processes, including category boards, innovation reviews and performance review forums.
• Monitor category performance, track project delivery and recommend optimisation opportunities to improve business outcomes.

Essential

• Experience in FMCG marketing, category management, portfolio management, innovation or a related commercial function.
• Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable recommendations.
• Experience managing multiple projects and stakeholders simultaneously in a fast-paced environment.
• Commercial acumen with an understanding of category growth drivers, business case development and portfolio performance.
• Strong communication and presentation skills with the ability to influence cross-functional stakeholders.
• Experience working collaboratively across functions including Marketing, Insights, R&D, Supply Chain and Commercial teams.
• Highly organised with a strong attention to detail and a proven ability to drive execution.
• Demonstrated ownership, curiosity, resilience and learning agility.

Desirable

• Experience within premium food, confectionery, snacking or broader consumer goods categories.
• Exposure to global or regional marketing environments and cross-market collaboration.
• Experience supporting innovation pipelines, stage-gate processes and product launch programmes.
• Knowledge of consumer and shopper research methodologies and demand-space analysis.
• Experience in portfolio architecture, category strategy development or assortment optimisation.
• Familiarity with premiumisation, self-gifting, impulse or everyday consumption occasions.
• Experience working within matrix organisations and influencing stakeholders without direct authority

What does pladis offer you?

• Annual Incentive Plan (AIP)– this is the business’s annual bonus scheme.

• Opportunity to self-enrol into Health Cash Plan

• Private medical Insurance (if eligible by grade)

• Enhanced parental leave and a supportive phased return-to-work program to help colleagues balance family and career

• Stakeholder Pension Scheme

• Life Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme

• 25 days + bank holidays

• Holiday Enhancement Scheme

• 1 Volunteering Day per year

• Cycle to work scheme

• Discounted gym membership – Carlisle and Chiswick only

• Discount and Cashback Scheme – make your everyday spending work hard for you on major high street brands, supermarkets and services

• Access to Employee Assistance Programme

• Financial Wellbeing Support

• Access to great training and development opportunities

Our Values:

Purpose led – We’re energised and guided by our purpose to bring happiness with every bite

Agile – We’re ever evolving, we never stand still, always improving for our customers and our consumers.

Positive – We’re highly motivated optimistic, courageous, and we inspire each other to be better

Resilient - We’re persistent in the face of setbacks, quick to adapt, learn and move forward

Collaborative – We gain strength from operating as one pladis, winning and succeeding together__

Best mix of ingredients

pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.

Accessibility at Chiswick:

Our Chiswick site has step-free access, accessible entrances nad lifts between floors to support with individuals with mobility needs. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to receive other benefits and and privileges of employment, and where possible to perform key job functions.

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.